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Why choose Hargreaves Lansdown?

Hargreaves Lansdown awards

Hargreaves Lansdown has been providing investment services for over 30 years. We now look after more than £61.7 billion on behalf of over 827,000 clients.

We aim to provide the best service, the best prices and the best information. We are unswerving in our commitment to helping our clients make smarter, more profitable investment decisions.

94.4% of clients rate our service as good, very good or excellent* and we have won numerous industry awards, we listen to what our clients want and constantly seek to improve.

Knock your socks off service

Best information

  • Free market-leading research
  • Free comprehensive price, data and market feeds
  • Free news and articles
  • Free online fund and company reports and accounts
  • Free fund research
  • Free share research
  • Free guides
  • Free portfolio analysis and X-ray tools
  • Free Investment Times
  • Free HLTV
  • Free share and fund research alerts
  • Free share price alerts
  • Free stock market update emails three times a day
  • Free Wealth 150 research and analysis
  • Free real time online valuations
  • Free annual consolidated tax certificate
  • Free advanced share factsheets, interactive share charts and technical analysis tools
  • Free weekly sector reports from Shares Magazine
  • Free weekly share tips from Investors Chronicle
See more ways in which we provide the best information

Best service

  • A financially secure, FTSE 100 company
  • UK Helpdesk with knowledgeable staff who aim to answer calls in under 10 seconds
  • Telephone dealing from 8am to 9pm every business day
  • All major investment accounts - ISAs, Junior ISAs, SIPPs, Drawdown, Fund & Share accounts
  • Constant service enhancement, with 100 IT staff continually improving the service
  • Access to an extensive choice of thousands of investment funds, shares, bonds, ETFs, investment trusts, cash and other investments
  • Invest from just £25 per month
  • Free apps for smartphones and tablets
  • Free share alerts and other investing tools
  • Share dealing service covering 17 countries and 23 exchanges, including the UK, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and United States
  • All custodial services included, including tax credit collection and tax wrappers
  • Lump sum investments and regular savings service
  • Cash management of client cash with UK institutions
  • Access to independent financial advice
  • New share offers / bond offers / fund launches
  • Management and communication of corporate actions
  • Administer family accounts via our free linked accounts service
  • Paperless service and secure online messaging centre for online clients
  • Free watchlists
  • Pension tax relief collected free
  • Income payments collected and then reinvested, held or paid out
See more ways in which we provide the best service

Best prices

  • Super-low cost funds, many with lower fund charges than any other broker
  • Negotiating better deals on investments on your behalf, saving Hargreaves Lansdown clients more than £1bn over the last 10 years
  • Simple, fair, low annual charge for holding investments
  • Free to place a deal to buy and sell funds online, by telephone or post
  • Low cost UK and overseas share dealing
  • Low-cost income reinvestment service for shares and funds
  • No fixed annual account fees
  • No inactivity fees
  • Typical fund loyalty bonuses on existing funds of 0.75% or more
  • Fund initial savings of up to 5.5%
  • Free "price improver" stockbroking price improvement
  • Free transfers in of your investments
See more ways in which we provide the best prices

Market leading discounts on fund ongoing charges

We have used recent changes in regulation to negotiate substantially lower charges for funds, saving our clients an extra £8m per annum. The average ongoing charge for a Wealth 150+ fund will be just 0.65%; many of the most popular funds will be priced even lower and will be exclusively available to Hargreaves Lansdown clients.

Wide investment choice

Vantage gives you access to a wide range of investments including funds, shares, investment trusts, ETFs, gilts and corporate bonds. As everything is held under one roof, you can monitor, track and analyse your portfolio at your convenience and see one valuation for all your holdings. You can buy these investments in a Stocks & Shares ISA, Self-Invested Personal Pension (SIPP), Junior ISA and a general investment account – the Vantage Fund & Share Account.


For most clients the single most important feature of our service is our security. We manage the business conservatively, we have no borrowings and our audited accounts show our financial strength. We are regulated by the Financial Conduct Authority and each investor is protected by the Financial Services Compensation Scheme.

Find out more about the security of your invesmtents with Hargreaves Lansdown

*Client satisfaction survey conducted by Hargreaves Lansdown in August 2014 with 9,371 respondents