Facebook, which was founded in 2004, reported a 14% jump in monthly active users to 1.55 billion people year-over-year as of its third quarter results. Daily active users of 1.01 billion on average for September 2015 were highlighted, an increase of 17% year-over-year, whilst mobile active users on the same basis rose by 27% to 894 million.
The Chief Executive, Mark Zuckerberg, noted that "We had a good quarter and got a lot done. We're focused on innovating and investing for the long term to serve our community and connect the entire world." Mobile advertising revenue represented approximately 78% of total advertising revenue for the third quarter, up from 66% as of the third quarter 2014. Total company revenue rose to $4.50 billion in the period, up from $3.20 billion a year earlier. Excluding exceptional items, earnings per share of 57 US cents were reported, up from 43 cents in Q3 2014 and ahead of analysts' estimates.
The Chief Executive went on to note that "For Instagram, this was a busy quarter. In September, the community celebrated its five year anniversary and reached a new milestone of 400 million monthly actives. More than 80 million photos are now shared on Instagram every day. WhatsApp reached 900 million monthly actives and continues to be on a path to reach a billion people and beyond. Messenger has over 700 million monthly actives, and we continue to focus on improving the core messaging experience." The share price rose by around 5% in after-hours US stock market trading.
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