It looks like your browser is not up to date.
This means our website may not look and work as you would expect. Read more about browsers and how to update them here.

Skip to main content
  • Register
  • Help
  • Contact us

Facebook to allow content creators to monetize short videos

Thu 11 March 2021 14:45 | A A A

No recommendation

No news or research item is a personal recommendation to deal. Hargreaves Lansdown may not share ShareCast's (powered by Digital Look) views.

(Sharecast News) - Facebook is set to allow content creators to monetize short videos on its platform to help them stay afloat during the pandemic.

In a blog post published on Thursday, it said that creators would now be allowed to earn revenue from videos as short as one minute with minimally interruptive ads running at 30 seconds and test sticker ads on its stories.

For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.

Facebook said it would also update its in-stream ad eligibility so more creators can access the program and would include the in-stream ads in live events.

The creators' page will need to have 600,000 total minutes viewed from any combination of video uploads in the last 60 days and 5 or more active video uploads or previous live videos.

Current criteria of pages having at least 10,000 followers and be owned by someone over 18 years old and located in a supported country still stand. The page must also pass and remain compliant with the company's Partner Monetization Policies.

It also added that it would be expanding paid online events and fan subscriptions to more countries, including Argentina, Austria, Hong Kong, Ireland and Portugal among others.

Facebook also said that it would be investing $7bn in the development of its Stars program that will also earn money for content creators. The plan involves rewarding fan loyalty with Stars.

Over the past six months, people sent video and gaming creators an average of 1bn Stars per month that are equal to $10m per month.

Facebook said that from 2019 to 2020, the number of content creators earning the equivalent of $10,000 per month grew 88% and content creators earning $1,000 per month grew 94%.

    The value of investments can go down in value as well as up, so you could get back less than you invest. It is therefore important that you understand the risks and commitments. This website is not personal advice based on your circumstances. So you can make informed decisions for yourself we aim to provide you with the best information, best service and best prices. If you are unsure about the suitability of an investment please contact us for advice.


    More company news from ShareCast