Buy and sell shares with HL
Start investing in shares today
Take advantage of the latest investment opportunities
Choose from UK and overseas shares
Trade and keep track of your investments with the HL mobile app
Before you invest: investing for 5+ years increases your chances of positive returns compared to cash savings. But investments rise and fall in value, so you could get back less than you put in. You’re responsible for your investment decisions. This page isn't personal advice. If you're not sure what's right for you, speak to a financial adviser. Tax benefits depend on your circumstances and rules can change.
Before you invest: investing for 5+ years increases your chances of positive returns compared to cash savings. But investments rise and fall in value, so you could get back less than you put in. You’re responsible for your investment decisions. This page isn't personal advice. If you're not sure what's right for you, speak to a financial adviser. Tax benefits depend on your circumstances and rules can change.
Why buy shares with HL?
As the UK’s #1 investment and savings platform, we make it easy to invest where you want, when you want.
Boost your potential returns
Investments should provide higher returns than cash over the long term.
Pick your own investments
Choose from UK and overseas shares, ETFs, investment trusts, Venture Capital Trusts, gilts, bonds and more.
Do it your way
Carry out your own analysis or take advantage of our expert investment research.
How to buy shares with HL
To buy shares, you’ll need to open an investment account.
You can add money as a lump sum or with a monthly Direct Debit.
Once your account is set up, you can choose where and how much you’d like to invest.
Check how your shares are performing by logging into your account online, or with the HL mobile app.
From here, you can choose to buy and sell shares, or add to your portfolio with other investments.
Open an account to get started
Open a Stocks and Shares ISA
Invest free from UK tax with our most popular account.
Pay in up to £20,000 each tax year.
Pick your own shares and other investments.
Open a Fund and Share Account
No limits on how much you can pay in.
Pick your own shares and other investments.
Investment gains and income are taxable.
Not sure which account to choose?
You can buy shares in any of our investment accounts. From pensions to Junior ISAs, compare all your options.
Do it your way.
Trading and analysis.
Free to all HL clients, live share prices are available on the HL website and HL mobile app.
Protect your portfolio with stop losses. Decide what you’re willing to pay with limit orders.
Keep track of potential opportunities or existing investments with personalised watchlists.
Spot trends and opportunities with our range of technical analysis and comparison tools. Add your own purchases to track profit and losses.
Choose what you’d like to hear about. From expert research to market updates, stay on top of share news and our latest views.
Experts in the industry
Share insight and tips from our team of analysts and experts.
Service and Security
Enjoy peace of mind. We've been helping clients save and invest securely for over 40 years.
Award-winning service
Over 200 awards, including 'Best for Investment Research' and 'Best for Customer Service' for 2025.
Is investing in shares right for you?
Consider investing in shares if:
You’re clear on the differences between saving and investing and you have cash savings to cover emergencies.
You understand the value of your investments will rise and fall, so you could get back less than you invest.
You’re happy to invest for the long term – we suggest at least five years.
You’re comfortable choosing your own investments and you understand that investing in an individual company isn’t right for everyone. If that company fails, you could lose your whole investment. If you can’t afford this, investing in a single company might not be right for you.
You should make sure you understand the companies you’re investing in and their specific risks. You should also make sure any shares you own are part of a diversified portfolio.
This isn’t personal advice. If you’re not sure whether investing is right for you, ask for financial advice.
Open an account to get started
Open a Stocks and Shares ISA
Invest free from UK tax with our most popular account.
Pay in up to £20,000 each tax year.
Pick your own shares and other investments.
Open a Fund and Share Account
No limits on how much you can pay in.
Pick your own shares and other investments.
Investment gains and income are taxable.
Not sure which account to choose?
You can buy shares in any of our investment accounts. From pensions to Junior ISAs, compare all your options.
We've won over 200 awards for our services
