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Responsible Business

Our Four Pillars


We look after clients to ensure they are empowered financially.

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Our people

We ensure we create an inclusive, diverse and healthy workforce with equal opportunities for all.

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We play a positive, supportive and leading role in our local community.

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We aim to build a lifelong, sustainable and responsible business.

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Our values

We apply our values to every aspect of the company, this is no different when it comes to acting as a responsible business. We put the client first, go the extra mile, do the right thing, make it easy and do it better, for our people, our community, the environment and our clients.

  • Put the client first. It’s their future in our hands. We’re relentless in our pursuit to deliver the best client experience – always thinking of how our services can benefit clients, not us.

  • Go the extra mile. For our clients, and for our colleagues. We focus on what we need to do, then do it well – taking every opportunity to delight, inspire and reassure.

  • Do the right thing. Every time. We’re fair, honest and upfront. It’s why our clients trust us, and how we earn their loyalty. Always admitting our mistakes then putting them right.

  • Make it easy. What we do is serious, but that doesn’t mean it needs to be complex. Everything should be easy to access, understand and do – giving our clients confidence to make important decisions.

  • Do it better. Energetically leading the way, we seek every chance to do things better. And we dare to call out what’s not working. Then we fix it.

Some of our Responsible Business initiatives include:

HL Foundation

We want to help the next generation. We want to support local communities, improve people's health and wellbeing and change people's lives for the better.

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Conducting our business in a responsible and sustainable way is important, evidenced by initiatives and targets we are engaged with.

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Inclusion and Diversity

We believe in a culture and inclusive colleague experience that values people from all walks of life.

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Financial Resilience

In order to achieve our purpose, to empower people to save and invest with confidence, we must encourage clients to take control of their financial future and support them in establishing and maintaining the resilience that this requires over a lifetime. To this end, HL has established a Savings and Resilience Barometer, based on the 5 key areas of our 5 to Thrive campaign produced every 6 months with Oxford Economics.

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50:50 The Equality Project

The initiative is committed to inspiring and supporting organisations around the globe to consistently create journalism and media content that fairly represents our world.

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