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About HL

Our purpose is to empower people to save and invest with confidence

Client experience is our obsession

Hargreaves Lansdown aims to build long-term client relationships, so we listen and respond to clients’ needs, evolving our service and investment solutions in order to bring greater prosperity throughout every stage of their lives.

To achieve our purpose we place the client at the heart of what we do, becoming their trusted partner and financial champion.

Our culture, values and governance ensure we keep our clients at the heart of all we do and this drives sustainable growth which benefits all.

Who we are

We are the UK’s number one platform for private investors. For nearly 40 years, we have helped clients save time, tax and money on their investments. Today we are trusted with more than £120 billion by 1.5 million clients. We are a secure, FTSE 100 company, headquartered in Bristol employing over 1,700 people.

What we do

We believe as a nation we need to build a stronger culture of saving, which will bring long-term benefits to individuals and society as a whole. We seek to break down barriers or misconceptions that might prevent people from saving and investing their money with confidence. We help make more of their investments by giving them the tools and information to make their own informed decisions. We aim to simplify their financial life by making it easy and straightforward to manage their savings, investments and pensions.

See all our accounts

Strategy

We strive to provide an unrivalled and evolving client experience, using it to deepen client relationships so we become an ever more integral part of their lives. In turn this delivers high levels of client retention, client satisfaction and increased use of our services which drives net new business flows from existing and new clients. This provides the engine for financial growth, enabling reinvestment into the client experience whilst generating returns for shareholders and wider stakeholders.

Our 5 key values

Put the client first

Put the client first

From the day-to-day exceptional client experience, to the constant improvement of our services, we use client feedback to shape future development. It’s their future in our hands.

Go the extra mile

Go the extra mile

For our clients and for each other. We focus on what we need to do, then do it well, taking every opportunity to delight, inspire and reassure.

Do the right thing

Do the right thing

We’re fair, honest and upfront and do the best for our clients. We focus on the long-term. It’s why they trust us, and how we earn their loyalty.

Do the right thing

Do the right thing

We’re fair, honest and upfront and do the best for our clients. we focus on the long-term. It’s why they trust us, and how we earn their loyalty.

Make it easy

Make it easy

Savings and investments should be easy to access, understand and do. We make things simple which gives our clients confidence to make important decisions at the right time.

Make it easy

Make it easy

Savings and investments should be easy to access, understand and do. We make things simple which gives our clients confidence to make important decisions at the right time.

Do it better

Do it better

Energetically innovating and improving. When things aren’t working well, we fix them.

Do it better

Do it better

Energetically innovating and improving. When things aren’t working well, we fix them.

If you would like to learn more about our services, we have a whole section of the website dedicated to this.

More on our services