Why women invest report

The video starts with inspiring, powerful music. We see someone Googling ‘World’s best investor’ and then search results pop up with a list of stereotypical investors. White men, in suits. With a text overlay saying ‘*They’re all men.’.

We hear a female voice over (VO). It’s strong, powerful and engaging.

VO: “For centuries, the world has painted a picture of a typical investor.”

The video then changes to an old-fashioned TV, with vintage black and white videos of women in the kitchen, folding laundry and doing admin tasks in the office.

VO: “A view further entrenched by gendered roles in the home and workplace.”

Videos on screen flash of powerful women in a modern workplace, talking numbers and looking at charts. Statistics then appear on screen in bold text – the gender pay gap sits at 17% and there’s a 35% gender pension gap.

VO: “Today, things have moved on, yet a narrative persists. Women aren't commercial. Can't do the numbers. We don't understand money and we aren't investors.”

Three videos appear side by side of a woman running, working in an office and climbing a mountain. The words ‘BARRIES. HURDLES. CHALLENGES.’ Appear on screen.

VO: “These are the barriers, the hurdles, the challenges.”

Financially Fearless logo appears and moves in time with the music which is getting faster.

Video montage of women investors laughing and having a good time at our ‘Money on the Menu’ event in London. With the words ‘Women who do invest.’ overlayed on top and ‘Unlocking their motivations and drivers.’.

VO: “But what if we looked at women who do invest? Unlocking their motivations and drivers.”

Video montage continues of same event with women talking on a panel. The words ‘Inspire more women to start investing.’ appear on top of video.

VO: “By understanding this better could we inspire more women to start investing?”

Video footage appears of Financially Fearless Ambassadors laughing, while getting professional photos taken. Footage then transitions into three images of real Hargreaves Lansdown investors chatting and smiling at the camera.

VO: “At Hargreaves Lansdown, we have over half a million female investors.”

The videos then change to women concentrating looking at research. The words ‘6 months of extensive research.’ displays on screen.

VO: “After immersing ourselves in six months of extensive research, we've uncovered invaluable insights.”

Video then changes to an animation of our ‘Why Women Invest’ report. The report has a blue front cover with a picture of middle-aged women smiling. The report then comes to life and shows what’s included inside.

VO: “Our Why Women Invest report is a manifesto for all women learning from those who have invested and paving the way for those who want to start.”

Three images of our Financially Fearless Ambassadors appear of them talking at events with the text ‘Let’s change the face of investing TOGETHER.’ overlayed on top. This then switches to women standing on a staircase smiling and a final video of the Financially Fearless Ambassadors punching the air. Text appears on top of the staircase videos in time with the music ‘We are confident. We are independent. We can invest.’

VO: “Let's change the face of investing together because we are confident, we are independent, and we can invest.”

Screen then switches back to animation of our report closing and text saying, ‘Read our report now and get fearless today.’.

VO: “Read our report now and get fearless today.”

The music fades out and a disclaimer appears on screen.

‘This video isn't personal advice, just guidance. If you aren’t sure what’s right for you ask for financial advice.

Investing isn't suitable for everyone. Before considering investing, make sure you have 3-6 months of essential expenses saved and a long-term horizon (5 years or more). Remember, investments can both rise and fall in value, so you could get back less than you invest.’