Ray-Ban maker's shares jump as strong eyewear sales temper AI glasses worries

Rayban sunglasses

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Shares in EssilorLuxottica rose more than 11% on Wednesday after the Ray-Ban maker beat third-quarter revenue expectations, with resilient demand for its core eyewear products outweighing signs of moderating growth in smart glasses.

The move ​is ⁠a sign of easing pressure on the world's largest eyewear ⁠company, whose stock has nearly halved in value after reaching a record market valuation of €149 billion ($167 billion) a ​year ago.

Analysts say the slump began as investors raised concerns over governance and the company's nascent smart glasses business, ​particularly around privacy and sales expectations.

EssilorLuxottica's shares ⁠were up 11.4% by 0712 GMT, leading gains on France's ⁠CAC 40 benchmark index and trading at their highest price since August.

"The prospect ‌of smart glasses disrupting traditional ​eyewear will likely stay as a sword of Damocles hanging over EssilorLuxottica," Bernstein ⁠analysts said in a note to investors.

With Alphabet's Google set to ‌launch its Gemini AI glasses by the end ​of ‌2026, it "makes sense for EssilorLuxottica to espouse a conservative message" on the ‌fourth quarter's expectations, they added.

Third-quarter revenue ⁠at ⁠the Franco-Italian company was €7.49 billion, beating the €7.36 billion expected by analysts.

But unlike previous quarters, sales of the smart glasses made with Meta slowed down compared with higher rates earlier in the ​year, while the group's eyewear core business was the main growth ⁠driver.

($1 = 0.8911 ‌euros)


(Reporting by Gianluca Lo Nostro; Editing ​by ‌Jan Harvey and Milla Nissi-Prussak)

Copyright (2026) Thomson Reuters.

This article was written by Gianluca Lo Nostro from Reuters and was legally licensed through the DiveMarketplace by Industry Dive. Please direct all licensing questions to legal@industrydive.com.

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