Bjorn Borg AB (BORG) NPV

Sell:58.60 SEKBuy:58.70 SEK0.20 SEK (0.34%)

Prices delayed by at least 15 minutes
Sell:58.60 SEK
Buy:58.70 SEK
Change:0.20 SEK (0.34%)
Prices delayed by at least 15 minutes
Sell:58.60 SEK
Buy:58.70 SEK
Change:0.20 SEK (0.34%)
Prices delayed by at least 15 minutes

Company Information

About this company

Bjorn Borg AB is a Sweden-based company engaged in the fashion industry. The Company owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Company’s product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.

Key people

Henrik Bunge
Chief Executive Officer
Jens Nystrom
Chief Financial Officer
Emma Bengtsson
Marketing Director
Andreas Gran
Creative Director
Daniel Per Grohman
Global Operations Director
Robin Salazar
Global E-Commerce Director
Johanna Sevonius Soedergren
Chief Commercial Officer
Laura Tapia
Chief Product & Sustainability Officer
Heiner Olbrich
Independent Chairman of the Board
Alessandra Cama
Independent Director
Jens Hogsted
Independent Director
Fredrik Lovstedt
Independent Director
Mats H. Nilsson
Independent Director
Click to see more

Key facts

  • EPIC
    BORG
  • Location
    Sweden
  • Sector
    Consumer Cyclical
  • Industry
    Apparel/Accessories
  • ISIN
    SE0021921327
  • Market cap
    SEK 1.47bn
  • Employees
    145
  • Shares in issue
    25.15m
  • Exchange
    Stockholm Stock Exchange
  • Index
    SX All Share PI Market Index

Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Overview data is sourced from Refinitiv.