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Bread Financial Holdings Inc (BFH) USD0.01

Sell:$36.98 Buy:$36.99 Change: $0.09 (0.24%)
Market closed |  Prices as at close on 1 July 2022 | Switch to live prices |
Change: $0.09 (0.24%)
Market closed |  Prices as at close on 1 July 2022 | Switch to live prices |
Change: $0.09 (0.24%)
Market closed |  Prices as at close on 1 July 2022 | Switch to live prices |
The selling price currently displayed is higher than the buying price. This can occur temporarily for a variety of reasons; shortly before the market opens, after the market closes or because of extraordinary price volatility during the trading day.

Business summary

Bread Financial Holdings, Inc., formerly Alliance Data Systems Corporation, is a tech-forward financial services company. It provides simple, personalized payment, lending and saving solutions, including proprietary direct-to-consumer credit cards and deposits. It also offers a digitally enabled, white-label product suite that includes private label and co-brand credit cards, installment loans and buy now, pay later (BNPL). It also offers direct-to-consumer solutions that give customers more access, choice, and freedom through its branded payment, lending, and saving products. It provides a Comenity Mastercard credit card that helps customers to get cashback rewards, paid as a statement credit, with every Comenity Mastercard credit card purchase. Its Bread SplitPay is a buy now, pay later (BNPL) option allowing the customers to split up their purchase into four equal, interest-free payments over six weeks using their credit or debit card. offers its services to merchants and shoppers.

Contact details

United States
+1 (614) 7294000

Important dates

Future events
There are no future events available.
Past events
There are no past events available.

General stock information

Short code:
Market cap:
$1.90 billion
Shares in issue:
49.78 million
Data Processing & Outsourced Services
New York Stock Exchange
United States
US dollar

Key personnel

  • Andretta Ralph
    President, Chief Executive Officer, Director
  • Perry Beberman
    Chief Financial Officer, Executive Vice President
  • Joseph Motes
    Executive Vice President, Chief Administrative Officer, General Counsel, Secretary
  • Valerie Greer
    Executive Vice President, Chief Commercial Officer
  • Tammy McConnaughey
    Executive Vice President - Operations and Credit Risk
  • J. Bryan Campbell
    Senior Vice President, Chief Accounting Officer

Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Business summary, contact details and key personnel provided by Thomson Reuters. Important dates provided by Digital Look Ltd. General stock information provided by Reuters.


The London Stock Exchange does not disclose whether a trade is a buy or a sell so this data is estimated based on the trade price received and the LSE-quoted mid-price at the point the trade is placed. It should only be considered an indication and not a recommendation.

Trades priced above the mid-price at the time the trade is placed are labelled as a buy; those priced below the mid-price are sells; and those priced close to the mid-price or declared late are labelled 'N/A'.