LiveWire Group, Inc. is an all-electric motorcycle brand with a focus on pioneering the growing two-wheel electric motorcycle space. The Company has two segments: Electric Motorcycles and STACYC. The Electric Motorcycles segment primarily focuses on the designing and selling of electric motorcycles and also sells electric motorcycle parts, accessories, and apparel. Its electric motorcycles are sold wholesale to a network of independent dealers and retailers, at retail through the Company-owned dealership, and through online sales. The Electric Motorcycles segment sells electric-powered motorcycles under the LiveWire brand. The STACYC segment is primarily focused on the designing and selling of electric balance bikes for kids. The STACYC segment’s products are sold wholesale to independent dealers and independent distributors, as well as direct to consumers online. STACYC sells electric balance bikes under the STACYC brand while working with brand partners on co-branded products.
Company Information
About this company
Key people
Jonathan R. Root
Chairman of the Board
Karim Donnez
Chief Executive Officer
Allen Gerrard
General Counsel, Board Secretary
Jon Bekefy
Head of Global Sales and Marketing
Jennifer Hoover
Head Accounting Officer
Ryan Ragland
Head of Product Development and Design
Glen Koval
Director
Paul Krause
Director
Bryan Niketh
Director
William L. Cornog
Independent Director
Kjell Gruner
Independent Director
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Key facts
- Shares in issue204.54m
- EPICLVWR
- ISINUS53838J1051
- LocationUnited States
- SectorConsumer Cyclical
- IndustryAuto & Truck Parts
- Market cap$630.33m
- Employees182
- ExchangeNew York Stock Exchange
- Index
- Website
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