MasterCraft Boat Holdings, Inc. is a designer, manufacturer and marketer of recreational powerboats through its three brands, MasterCraft, Crest and Aviara. It designs, manufactures and sells premium recreational inboard ski/wake, outboard and sterndrive boats. In addition, it offers various accessories, including trailers and aftermarket parts. The Company’s segments include MasterCraft, Pontoon, and Aviara. The MasterCraft segment consists of its MasterCraft brand, which manufactures premium ski/wake boats. MasterCraft participates in a category within the powerboat industry by manufacturing the industry’s premier competitive water ski, wakeboarding, and wake surfing performance boats. The Pontoon segment manufactures and sells pontoon boats and consists of its Crest brand and Balise brand. The Pontoon segment participates in the largest unit producing category in the powerboat industry. The Aviara segment manufactures and sells luxury day boats and consists of the Aviara brand.
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