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Sell:11.06 SEK Buy:11.12 SEK Change: 0.30 SEK (2.65%)
Market closed |  Prices as at close on 24 May 2024 | Switch to live prices |
Sell:11.06 SEK
Buy:11.12 SEK
Change: 0.30 SEK (2.65%)
Market closed |  Prices as at close on 24 May 2024 | Switch to live prices |
Sell:11.06 SEK
Buy:11.12 SEK
Change: 0.30 SEK (2.65%)
Market closed |  Prices as at close on 24 May 2024 | Switch to live prices |
The selling price currently displayed is higher than the buying price. This can occur temporarily for a variety of reasons; shortly before the market opens, after the market closes or because of extraordinary price volatility during the trading day.

Business summary

Pricer AB is a provider of digital shelf-edge solutions. The Company develops and markets a system consisting of components for communication in a store environment. The Company has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.

Contact details

Vastra Jarnvagsgatan 7
111 64
+46 (8) 50558200

Important dates

Future events
There are no future events available.
Past events
There are no past events available.

General stock information

Short code:
Market cap:
1.78 billion SEK
Shares in issue:
163.37 million
Electronic Equipment & Instruments
Stockholm Stock Exchange
Swedish Krona

Key personnel

  • Magnus Larsson
    President, Chief Executive Officer
  • Claes Wenthzel
    Acting Chief Financial Officer
  • Joergen auf der Stroth
    Vice President - Operations
  • Mats Arnehall
    Chief Commercial Officer
  • Chris Chalkitis
    Chief Digital Officer
  • Finn Wikander
    Chief Product Officer

Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Business summary, contact details and key personnel provided by Thomson Reuters. Important dates provided by Digital Look Ltd. General stock information provided by Reuters.


The London Stock Exchange does not disclose whether a trade is a buy or a sell so this data is estimated based on the trade price received and the LSE-quoted mid-price at the point the trade is placed. It should only be considered an indication and not a recommendation.

Trades priced above the mid-price at the time the trade is placed are labelled as a buy; those priced below the mid-price are sells; and those priced close to the mid-price or declared late are labelled 'N/A'.