LBG Media PLC is a United Kingdom-based company that operates a global digital entertainment business with a focus on young adults. The Company produces and distributes digital content across a range of mediums, including video, editorial, image, audio, and experience (virtual and augmented reality). It has curated a collection of specialist brands using social media platforms (Facebook, Instagram, Snapchat, X, and TikTok). It operates two core routes to market: Direct revenue, where the Company provides content marketing services to blue-chip brands and media agencies and has a direct relationship with the advertiser; and Indirect revenue, which is generated via a third-party, such as a social media platform that places advertisements next to the Company’s content and its owned and operated Websites, where it indirectly engages with the end customer. It licenses content to customers, including television channels and other media publishers, either on a per clip or package basis.
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