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Director deals
Listed below are trades carried out by directors and other individuals which are required to be notified to the market.
Recent deals
| Date | Name and position (if held) | Deal type | Number of shares dealt | Price per share | Value of trade | Shares remaining |
|---|---|---|---|---|---|---|
| 7 October 2026 | Sean E.O. RoosenChairman/CEO | Buy Regular purchase transaction | 10,000 | 3.92 CAD | 39,216.00 CAD | 1,013,644 |
| 6 October 2026 | Sean E.O. RoosenChairman/CEO | Buy Regular purchase transaction | 10,000 | 4.04 CAD | 40,446.00 CAD | 1,003,644 |
| 5 October 2026 | Sean E.O. RoosenChairman/CEO | Buy Regular purchase transaction | 10,000 | 4.08 CAD | 40,820.00 CAD | 993,644 |
| 10 April 2026 | Alexander DannCFO | Sell Tax related | 21,352 | 4.55 CAD | 97,151.60 CAD | 96,604 |
| 3 February 2026 | BRAND NAME GP LLC10% Owner | Buy Regular purchase transaction | 8,080,000 | $3.54 | $28,603,200.00 | 48,591,775 |
| 31 December 2025 | Sean E.O. RoosenChairman/CEO | Buy Regular purchase transaction | 7,404 | 3.24 CAD | 23,988.96 CAD | 953,512 |
| 31 December 2025 | Chris Andrea LodderPresident | Buy Regular purchase transaction | 2,370 | 3.24 CAD | 7,678.80 CAD | 118,462 |
| 31 December 2025 | Alexander DannCFO | Buy Regular purchase transaction | 7,405 | 3.24 CAD | 23,992.20 CAD | 81,256 |
| 31 December 2025 | Philip RabenokVice President | Buy Regular purchase transaction | 5,605 | 3.30 CAD | 18,496.50 CAD | 38,967 |
| 31 December 2025 | Laurence FarmerGeneral Counsel | Buy Regular purchase transaction | 2,962 | 3.24 CAD | 9,596.88 CAD | 28,742 |
5 most significant deals
| Date | Name and position (if held) | Deal type | Number of shares dealt | Price per share | Value of trade | Shares remaining |
|---|---|---|---|---|---|---|
| 3 February 2026 | BRAND NAME GP LLC10% Owner | Buy Regular purchase transaction | 8,080,000 | $3.54 | $28,603,200.00 | 48,591,775 |
| 29 October 2025 | BRAND NAME GP LLC10% Owner | Buy Regular purchase transaction | 2,447,775 | 4.78 CAD | 11,700,364.50 CAD | 40,511,775 |
| 10 April 2026 | Alexander DannCFO | Sell Tax related | 21,352 | 4.55 CAD | 97,151.60 CAD | 96,604 |
| 5 October 2026 | Sean E.O. RoosenChairman/CEO | Buy Regular purchase transaction | 10,000 | 4.08 CAD | 40,820.00 CAD | 993,644 |
| 6 October 2026 | Sean E.O. RoosenChairman/CEO | Buy Regular purchase transaction | 10,000 | 4.04 CAD | 40,446.00 CAD | 1,003,644 |
Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Director deal information provided by Factset.