Vital Farms Inc

VITL USD0.0001
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Sell$9.84
Buy$9.86
$0.04 (0.40%)
Last updated today at
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Director deals

Listed below are trades carried out by directors and other individuals which are required to be notified to the market.

Recent deals

DateName and position (if held)Deal typeNumber of
shares dealt
Price per
share
Value of
trade
Shares
remaining
2 September 2026
Joseph Michael (Joe) HollandChief Level Officer
Sell
Tax related
412$10.12$4,169.4437,738
19 May 2026
Reena Chauhan Van HovenGroup Director
Buy
Regular purchase transaction
2,242$8.92$19,998.6425,827
18 May 2026
Glenda Jane FlanaganDirector
Buy
Regular purchase transaction
6,100$8.33$50,813.0037,498
15 May 2026
Stephanie CoonChief Level Officer
Buy
Regular purchase transaction
5,895$8.42$49,635.9062,314
15 May 2026
Kofi Owusu Amoo-GottfriedDirector
Buy
Regular purchase transaction
2,375$8.45$20,068.7531,061
14 May 2026
Peter Nicholas PappasOther President
Buy
Regular purchase transaction
3,500$8.51$29,785.0085,169
14 May 2026
Kathryn McKeonChief Marketing Officer
Buy
Regular purchase transaction
604$8.28$5,001.1250,275
14 May 2026
Joseph Michael (Joe) HollandChief Level Officer
Buy
Regular purchase transaction
12,484$8.00$99,872.0038,150
14 May 2026
Kelly J KennedyIndependent Director
Buy
Regular purchase transaction
2,500$8.40$21,000.0022,927
14 May 2026
William B CyrIndependent Director
Buy
Regular purchase transaction
6,000$8.52$51,120.0013,794

5 most significant deals

DateName and position (if held)Deal typeNumber of
shares dealt
Price per
share
Value of
trade
Shares
remaining
1 October 2025
Matthew (Matt) O'HayerExecutive Chairman
Sell
Regular sell transaction (market)
23,536$39.98$940,969.286,457,934
10 September 2025
Russell Diez-CansecoPresident/CEO
Sell
Regular sell transaction (market)
15,757$47.29$745,148.53686,719
1 December 2025
Matthew (Matt) O'HayerExecutive Chairman
Sell
Regular sell transaction (market)
20,927$33.07$692,055.896,395,263
3 November 2025
Matthew (Matt) O'HayerExecutive Chairman
Sell
Regular sell transaction (market)
21,408$31.85$681,844.806,425,662
15 December 2025
Russell Diez-CansecoPresident/CEO
Sell
Regular sell transaction (market)
16,734$35.05$586,526.70649,684

Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Director deal information provided by Factset.