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An introduction to the HL Way

Our purpose is making it easy for our clients to save and invest for a better future. We have done this throughout our 40 years as a company with a focus on building lifelong relationships with them.

This purpose drives what we do, and what we don’t do, as a business. But just as important as what we do, is how we do it.

The HL Way is a statement of intent which makes clear what we represent, acting as both an internal commitment to a standard of behaviour, but also a public declaration of our values, principles and beliefs. The HL Way is our number one resource for understanding how we can best fulfil our personal responsibilities to live by our values, make effective and ethical decisions, and continue to deliver great outcomes for our clients.

We achieve good outcomes for our clients

We give our clients confidence to make important decisions by continually trying to develop the best products, services, information, and support for them.

We do business responsibly

We recognise that our market position creates an opportunity to impact wider society, and we take this responsibility seriously.

We protect and respect confidentiality of information

It is our responsibility under Data Protection law to process and handle personal data in a fair and responsible manner, respecting every individual’s right to privacy.

We act ethically and with integrity

We do business the right way. We maintain independence and objectivity, we prevent or mitigate any conflicts of interest or undue influence, and we will not tolerate any form of bribery or corruption.

We work to high professional standards

The FCA’s Conduct Rules are enforceable, which means there are consequences when the Rules are breached, and we each take them very seriously.

We care about our community and the environment

We are committed to being a sustainable business, enabling clients and society to build their financial resilience with clear actions and priorities across the full ESG spectrum.

We are respectful and fair

Each of us are responsible for treating each other with respect, upholding our values and contributing to a culture where colleagues feel safe and valued.

We stay safe and consider wellbeing

We are committed to providing a safe working environment, ensuring we support each other’s health and wellbeing.

We embrace diversity

We are committed to building an inclusive and diverse workforce, not simply because it is the right thing to do but because we believe it will lead to better outcomes for clients, colleagues, communities and our business.

We speak up

We each take personal responsibility to understand what these standards look like, do everything we can to achieve them, and importantly, to speak-up when we see actions and behaviours that fall short.

Report a whistleblowing concern