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Fundsmith Equity: July 2023 fund update

Investments can go down as well as up so there is always a danger that you could get back less than you invest. Nothing here is personalised advice, if unsure you should seek advice.
  • Terry Smith is a seasoned investor
  • Smith uses an established three rule process: buy good companies, don't overpay and do nothing
  • Over the last 12 months, the fund has outperformed the IA Global sector average, adding to the strong long-term track record
  • The fund does not currently feature on the Wealth Shortlist of funds chosen by our analysts for their long-term performance potential
  • How it fits in a portfolio

    Fundsmith Equity aims to deliver long-term growth by investing in high-quality companies from around the world. Terry Smith, the fund’s manager, focuses on larger businesses from developed markets, which means the fund could complement others investing more in higher-risk emerging markets or smaller companies. A quality growth focus means it could also work well alongside those investing in unloved companies with recovery potential.


    Smith has had a long financial services career, working his way from bank analyst at Barclays to Chief Executive of broker Tullett Prebon. He was also previously adviser to the Tullett Prebon pension fund, and appointed Andy Brown of Cedar Rock Capital to manage the investments. Inspired by Brown’s investment philosophy and process, Smith launched Fundsmith Equity in 2010. He initially ran it part-time as he was still Chief Executive of Tullett Prebon, before leaving the business in 2014 to focus full-time on the fund.

    Smith’s been the sole manager of the fund ever since but has the support of a small team that has worked closely with him for many years. He also manages a sustainable version of this fund and is Chief Executive and Chief Investment Officer of the Fundsmith business. As both his funds are similar and the business is focused on a small number of portfolios, we think he’s able to devote enough time to managing the fund.

    Given how long Smith has been in the industry, questions around his retirement are natural. Over the years he has made hires and surrounded himself with a tight-knit team. Plans for his succession are in place but for the moment he remains integral to Fundsmith. Head of Research Julian Robins, a long-term colleague, was named as the likely successor to Smith when he does eventually decide to step back.

    Smith has built an impressive long-term track record and we believe he uses a simple and straightforward investment approach. The fund doesn’t currently feature on the Wealth Shortlist though. To conduct our analysis, we require regular access to the fund manager and up-to-date, monthly portfolio data which Fundsmith choose not to disclose. We can’t make an exception to our process, so we won’t be considering the fund for the list as things stand.


    The Fundsmith Equity process follows three simple rules. Rule number one is to ‘buy good companies’. Smith hunts for high-quality businesses which can dominate within their market niche. Companies with intangible assets are favoured, such as brand power, intellectual property, or a product or service that customers can’t do without and would struggle to replace, even when times are tough. His focus on sustainable growth means he avoids companies whose prospects are closely tied to the fate of the economy like airlines and property developers.

    Smith looks closely at a company’s profits and pricing power – the ability to mark-up prices without impacting consumer demand. Companies must also be in a strong financial position, so businesses that require lots of debt to function such as banks and real estate are avoided.

    Smith mainly invests in companies from developed markets with around 66% of the fund invested in the US and the remainder in European countries like France, Denmark, UK and Spain. Consumer-focused companies make up the largest part of the fund, and Smith also invests a significant amount into the healthcare and technology sectors.

    The second rule is ‘don’t overpay’. Smith only invests in companies he believes he can buy at a fair share price. But that doesn’t mean he isn’t prepared to pay for quality. Whilst some of these companies may be considered ‘expensive’ by some, Smith believes their ability to grow faster is worth the premium price.

    Smith is a long-term investor and once he invests in a company, along comes rule number three – ‘do nothing’. He aims to hold onto companies for the long term, which helps the fund benefit from compounding growth. Trading infrequently also helps keep dealing costs down and increases performance potential.

    The process results in a portfolio of 20-30 companies, and currently there are 26. This means each holding can have a significant impact on performance, both positively and negatively, which can increase risk.

    In keeping with the managers long-term approach, activity in the portfolio has been limited over the last 12 months. Late in 2022 Smith purchased a small position in Apple as well as replacing Finnish elevator company Kone with American elevator company Otis. In a rare move for Smith, so far this year he’s sold Adobe and Amazon despite them being in the fund for a relatively short period of time. Concerns around Amazon’s new CEO has led to Smith lacking confidence in some of the capital decisions the company has recently made. In particular, their desire to grow in the grocery retail space which Smith believes to be outside of Amazon’s core franchise. Capital misallocation also led to the sale of Adobe. Adobe was purchased in April 2022 whilst Amazon was purchased in July 2021.


    Fundsmith is a boutique fund group with offices in Mauritius, London and the US. It was founded by Terry Smith in 2010 with the launch of Fundsmith Equity and has expanded to include a small stable of funds and investment trusts, most of which are run along the same lines. This dedication to the founding investment philosophy is attractive.

    The business is employee-owned, with Smith owning the largest stake, and managers all investing significantly in the funds. This means both the business and the funds are run with the long term in mind, and managers’ interests are aligned with investors.

    Investors should note that the fund is large in size at around £22bn and we have not conducted full due diligence on the group’s risk and governance oversight. This is because the group’s funds do not feature on the Wealth Shortlist or in any other HL investment solutions.

    ESG integration

    The team at Fundsmith aims to invest in high-quality companies that are in control of their own destiny with the potential to generate a high return on capital. This generally discounts companies in areas like oil & gas production, mining, airlines, biotechnology and banks, but the flagship Fundsmith Equity fund does not have any specific exclusions, and it does invest in tobacco. While the team considers material Environment, Social and Governance (ESG) issues as part of the wider investment case for each company they invest in, their ESG integration approach isn’t as formalised as that implemented by some other companies.

    Fundsmith also offers a Sustainable fund, which does have formal exclusions which avoids companies in the following areas: aerospace & defence, metals and mining, oil, gas and consumable fuels, tobacco, gas utilities and electric utilities, brewers, distillers and vintners and casinos and gaming.

    In 2020, the firm formed a Stewardship & Sustainability Committee to centralise discussions around their stewardship and responsible investment-related policies, processes, and activities. However, we feel Fundsmith could improve its transparency on ESG related issues.


    The fund is available for an annual ongoing charge of 0.94%. Compared to peers in the global sector this is high, but we recognise the long-term value that Smith has added over and above these charges, although there’s no guarantee of that in the future. The HL platform fee of up to 0.45% per year also applies.


    The fund has performed significantly better than its peers in the IA Global sector since launch in November 2010. Over this time the fund has returned 522.74%* compared with 205.17% for the sector average. Remember past performance isn’t a guide to the future.

    While the fund’s quality growth style has helped, our analysis suggests that Smith’s stock selection has been the primary driver of returns. His focus on quality has helped the fund hold up relatively well when markets are falling. The fund has also tended to outperform during rising markets.

    Over the past 12 months, the fund has delivered returns of 13.82% compared to 10.68% for the IA Global sector average. Broadly, during 2022 investors turned to out-of-favour ‘value’ companies. However, at the beginning of 2023 there was a market rotation back to growth, benefitting companies with higher growth prospects which performed strongly as a result, and this was beneficial for the fund. However, our analysis suggests it was Smith’s stock selection which was the biggest driver of performance during the last 12 months.

    During this period, investments in healthcare companies Novo Nordisk, Stryker Corp and Idexx Laboratories contributed strongly to performance. However, American cosmetic company Estée Lauder and human resources management software company Automatic Data Processing (ADP) were among the detractors from performance.

    Annual percentage growth

    30/06/2018 To 30/06/2019 30/06/2019 To 30/06/2020 30/06/2020 To 30/06/2021 30/06/2021 To 30/06/2022 30/06/2022 To 30/06/2023
    Fundsmith Equity 18.48% 9.21% 24.43% -11.13% 13.82%
    IA Global 7.44% 5.24% 26.02% -8.74% 10.68%

    Past performance is not a guide to the future. Source: *Lipper IM to 30/06/2023.

    More about Fundsmith Equity, including charges

    Fundsmith Equity Key Investor Information

    Important information - Please remember the value of investments, and any income from them, can fall as well as rise so you could get back less than you invest. This article is provided to help you make your own investment decisions, it is not advice. If you are unsure of the suitability of an investment for your circumstances please seek advice. No news or research item is a personal recommendation to deal.

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