Purpose and Strategy

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Chris Hill, Chief Executive - Hargreaves Lansdown, speaks to camera:

"At Hargreaves Lansdown we have a clear purpose, to empower our clients to save and invest with confidence. Our team offers a service that supports them in building their financial resilience and achieving the right outcomes.

This purpose has never been more important

The responsibility of individuals to manage their own finances is greater than ever.

People are living longer and have to take greater responsibility for their retirement savings. The uncertainties of the COVID-19 pandemic - combined with the challenging interest rate environment and growing political and economic risks - have really brought home why financial resilience is so important.

But whilst all these external factors reinforce the need for people to save, the financial services market and products available to people are typically still too complex, especially at a time when so much is changing.

Hargreaves Lansdown is built to help people through these complex financial issues and to understand the real impact of these long term structural and societal trends. Put simply: it's what we do

We provide a simple and intuitive service, which our clients can use to manage their finances effectively throughout their lifetime.

For over 40 years we have earned the trust of our clients, helping people through all sorts of challenging times to strengthen their financial resilience and drive positive financial outcomes.

It's through this long track record and our deep understanding of clients needs - that we are best placed to be the leaders of the next stage in the evolution of digital wealth management and be at the forefront of creating the next generation of client experience using the best of technology - combined with the best of our people.

Our breadth of service - which we continue to expand and offer over a lifetime means we continue to attract and retain clients.

We will engage them - through our best-in-class client experience, drawing on our client insight and data to give an increasingly personalised service that evolves to meet client needs, wherever and whenever they want.

And we are confident we will retain clients - with our ambition to be their trusted partner throughout their financial lives.

Our culture and our values underpin this powerful distribution engine, supporting our relentless client focus and helping us to deliver the best client experience and financial outcomes. This in turn enables us to deliver sustainable growth for our shareholders and our wider stakeholders.

There has never been a greater need for the integrated services and help that we can offer.

Hargreaves Lansdown is ready to switch on the future of how you manage your money."

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