Playtech plc is a technology company focused on delivering business intelligence driven gambling software, services, content and platform technology across product verticals, including casino, live casino, sports betting, bingo and poker. The Company's segments include B2B and B2C. The B2B segment provides technology to gambling operators. The B2C segment includes Sun Bingo and Other B2C. The Company’s Player Account Management (PAM+) platform offers a robust, all-in-one, omnichannel solution for complete visibility and control of the player lifecycle, allowing players to seamlessly transition across games and platforms via a single account and wallet. The PAM+ platform also features player engagement and promotion tools, customer relationship management (CRM), multi-jurisdictional support, advanced data-driven segmentation, real-time player data, effective churn detection and prevention, powerful responsible gaming features, and out-of-the-box integrations.
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