TUI AG (TUI1) ORD REG SHS NPV
€0.20
(2.65%)
- Add to watchlist
- This stock can be held in a
€0.20
(2.65%)
Deal for just £6.95 per trade in
a
Stocks and Shares ISA,
Lifetime ISA
,
SIPP
or
Fund and Share Account
€0.20
(2.65%)
Deal for just £6.95 per trade in
a
Stocks and Shares ISA,
Lifetime ISA
,
SIPP
or
Fund and Share Account
HL comment (10 February 2026)
No recommendation - No news or research item is a personal recommendation to deal. All investments can fall as well as rise in value so you could get back less than you invest.
TUI’s first-quarter revenue rose 1% to €4.9bn (€4.9bn expected), ignoring exchange rate impacts. All business segments contributed positively except Markets and Airlines (M+A), which were flat as higher prices offset a small drop in volumes.
Underlying operating profit rose 51% to €77.1bn (€63.0bn expected). Performance was driven by a 71% uplift in profitability in its Cruises segment to record levels, helped by its fleet expansion and higher occupancy rates.
Net debt improved by €0.5bn on the prior year to €3.6bn.
Full-year guidance has been maintained, with revenue and underlying operating profits expected to grow by 2-4% and 7-10% respectively.
The 2025 dividend of €0.10 per share was reiterated.
The shares were broadly flat in early trading.
Our view
TUI’s first-quarter profits sailed past market expectations, driven by strong demand in its cruise business. But softer booking numbers in its Markets and Airline (M+A) business took some shine off performance on the day – more on that later.
TUI operates a diverse travel business, owning an airline, cruise ships, hotels, and resorts, serving over 20 million customers across more than 180 destinations. Its lower-margin Markets and Airline segment acts as a customer acquisition tool, feeding guests into its other, more profitable divisions.
TUI has made a conscious effort to balance the amount of guaranteed capacity (which carries financial risk if not sold) with options that can be adjusted based on demand. This gives a much more robust earnings profile than a few years back. Alongside operational improvements, that’s helping profits outpace revenue growth.
Stiff competition and heavy investments in the M+A segment have been a drag on profitability of late. Bookings for winter and summer were also down slightly in the quarter. But this looks to be part of the group’s strategy shift to reduce its own capacity and sell this first before turning to third-party inventory. As a result, the M+A division is still expecting strong growth in underlying operating profit this year, and group-level full-year guidance remains intact.
Despite broader economic pressures, consumers have been prioritising travel, enabling TUI to raise prices while filling more rooms and cruise cabins. In some ways, having a wide package holiday business makes it more defensive - there's more to offer and plenty of cross-selling opportunities. But the drains on cash when you have planes, huge hotels and cruise ships to fill are enormous, so keeping occupancy rates high from here is key.
It hasn’t all been smooth sailing though. One of its key markets (Germany) has been relatively weak in recent times. There are early signs of improvement here, but they aren’t guaranteed to last. A lot depends on the ongoing health of the broader economy.
Good progress has been made in reducing debt levels to a comfortable place. That’s given management the confidence to reinstate dividend payments, with a prospective 2.8% dividend yield on offer. But as always, no shareholder returns are guaranteed.
With a diverse offering and a much-improved balance sheet, TUI’s business is looking a lot stronger than it has for some time. That’s reflected in the valuation, which has climbed above the long-term average in recent months and now looks about right to us. Plus, with some questions over near-term demand and the cyclical nature of the industry, there could be more ups and downs ahead.
Environmental, social and governance (ESG) risk
The transport industry is medium risk in terms of ESG, with European firms managing them better than others. Carbon emissions, product governance, and quality & safety are the biggest risk drivers. Other key areas are emissions, effluents & waste, labour relations, and employee health & safety.
According to Sustainalytics, TUI’s management of ESG risk is average.
TUI has a very strong whistleblower programme and has appointed board-level responsibility for overseeing ESG issues. However, ESG disclosures fall short of best practice, and there is no reference to linking executive pay to ESG targets.
TUI key facts
Forward price/earnings ratio (next 12 months): 6.4
Ten year average forward price/earnings ratio: 5.8
Prospective dividend yield (next 12 months): 2.8%
Ten year average prospective dividend yield: 2.8%
All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.
This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.
This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.
Previous TUI AG updates
The London Stock Exchange does not disclose whether a trade is a buy or a sell so this data is estimated based on the trade price received and the LSE-quoted mid-price at the point the trade is placed. It should only be considered an indication and not a recommendation.
Trades priced above the mid-price at the time the trade is placed are labelled as a buy; those priced below the mid-price are sells; and those priced close to the mid-price or declared late are labelled 'N/A'.