Share research

Persimmon (Trading Update): good start to 2026

Sales rates and pricing held up well over the early months of the year, and Persimmon’s reiterated full-year guidance.
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Prices delayed by at least 15 minutes

Persimmon’s average weekly net private sales rate rose 3% to 0.76 over the first four months of the year. Total buyer incentives continued to run at around 4-5%.

The order book rose 5% to £2.5bn. Within that, private average selling prices were also up 5% to around £306,900.

Persimmon said that the ongoing Middle East conflict has not yet had any “material impact” on trading so far. However, there are early signs of increased inflation in its supply chains which are expected to impact the second half.

Full-year guidance was reiterated, with the group expecting to build between 12,00-12,500 new homes. The group’s comfortable with market expectations for full-year underlying pre-tax profits, which point to growth of around 4% to £462mn.

The shares rose 2.5% in early trading.

Our view

HL view to follow.

Persimmon key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Aarin Chiekrie
Aarin Chiekrie
Equity Analyst

Aarin is a member of the Equity Research team and a CFA Charterholder. Alongside our other analysts, he provides regular research and analysis on individual companies and wider sectors. Having a keen interest in global economics, he knows how macro-events can impact individual companies.

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Article history
Published: 30th April 2026