Welcome to HL's reimagined News, Insights and Research experience. Find out more

Share research

Reckitt – volumes continue to fall

Reckitt’s fourth quarter disappoints as volumes continue to struggle. Equity Analyst Matt Britzman shares the latest.
Reckitt Benckiser - positive start to the year

No recommendation - No news or research item is a personal recommendation to deal. All investments can fall as well as rise in value so you could get back less than you invest.

Prices delayed by at least 15 minutes

Reckitt reported full-year underlying net revenue of £14.6bn. Like-for-like sales (LFL) growth was 3.5%, below market expectations. With volumes down over 4%, growth was mainly driven by price hikes. By business unit, Hygiene and Health more than offset weakness in Nutrition.

Underlying operating profit fell 1.9% to £3.4bn.

Free cash flow increased from £2.0bn to £2.3bn, mainly due to the timing of certain payments. The net debt position improved to £7.3bn, compared to £8.0bn the prior year.

Reckitt’s targeting LFL net revenue growth of 2-4% in 2024. Those expectations include mid-single digit growth for the Health and Hygiene and a mid to high-single-digit decline for Nutrition.

The board has recommended a final dividend of 115.9p.

The shares fell 9.8% in early trading.

Our view

Reckitt is the maker of household and hygiene staples like Air Wick, Harpic and Vanish. Fourth-quarter performance followed the trend we’ve been seeing this year, with price hikes helping to overcome falling volumes.

A reporting anomaly was uncovered in the quarter which was unpleasant surprise for investors, as was the £55mm hit to sales. Management has said this was a one-off occurrence, but it’s come at a bad time for the group as they continue to struggle with volumes.

Digging a little deeper into the numbers, the drop in volumes comes from two areas. The first is the Hygiene division as demand for these products continues to normalise post-pandemic. The positive news is that volumes improved in each quarter and are now in a much better place than they started. It’s encouraging to see Lysol products are also heading back in the right direction.

Nutrition's the smallest division but has been another volume drag. Last year's sales were inflated by competitors' supply issues, and as they come back to market, Reckitt's giving back some of the volumes it gained. This trend is expected to continue into the first half of 2024, but management are confident the division should start growing again by the end of the year.

Reckitt's spent the last couple of years improving and sharpening its proposition and the portfolio's undergone a hefty shakeup. Meanwhile, a growing online presence means e-commerce continues to grow and makes up roughly 15% of total revenue. Long term, this could allow the group to bypass retailers - helping boost Reckitt's share of the pie.

These changes, along with cost cuts, have helped gross margins return to historic levels. While we’re happy to see progress, there’s a slight worry that a focus on costs and gross margins is a temporary fix. To sustain longer term growth, we’d like to see more of a focus on finding new distribution and increasing market share.

The balance sheet's in reasonable health, with net debt improving - down to 1.9 times cash profit (EBITDA) last we heard. The £2.6bn of expected free cash this year should help to sustain the ongoing £1bn buyback. Of course, no returns are guaranteed.

The current valuation doesn't look overly demanding but the next few quarters are vital. After missing expectations in the fourth-quarter, investors will be particularly sensitive to results. Volume recovery isn't expected until later in the year, that means investors should be prepared to wait for the tide to turn.

Reckitt key facts

All ratios are sourced from Refinitiv, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by Refinitiv. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment.No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.This article has not been prepared in accordance with legal requirements designed to promote the independence of investment research and is considered a marketing communication.Non - independent research is not subject to FCA rules prohibiting dealing ahead of research, however HL has put controls in place(including dealing restrictions, physical and information barriers) to manage potential conflicts of interest presented by such dealing.Please see our full non - independent research disclosure for more information.
Latest from Share research
Weekly Newsletter
Sign up for Share Insight. Get our Share research team’s key takeaways from the week’s news and articles direct to your inbox every Friday.
Written by
Matt Britzman
Equity Analyst

Matt is an Equity Analyst on the share research team, providing up-to-date research and analysis on individual companies and wider sectors.

Our content review process
The aim of Hargreaves Lansdown's financial content review process is to ensure accuracy, clarity, and comprehensiveness of all published materials
Article history
Published: 28th February 2024