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British American Tobacco (Announcement): New Category targets outlined

British American Tobacco’s capital markets day saw no changes to 2026 guidance. The key focus was the 2030 ambition for New Category growth.
British American Tobacco share research

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Underlying medium-term group targets were broadly unchanged, with BAT reiterating its expectations for 3-5% revenue growth and 4-6% operating profit growth.

The framework assumes 1-2% annual combustibles revenue growth with New Category growth now expected in the mid-teens. By the end of the decade New Category margins are expected to reach at least 30%.

The shares ended the day down 1.9%.

Our view

HL view to follow.

British American Tobacco key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Derren Nathan
Derren Nathan
Head of Equity Research

Derren leads our Equity Research team with more than 15 years of experience in his field. Thriving in a passionate environment, Derren finds motivation in intellectual challenges and exploring diverse ideas within his writing.

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Article history
Published: 30th September 2026