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ITV (Q3 Update): mixed performance, guidance maintained

ITV delivered a decent quarter against a tough comparable period, but issued a cautious outlook for the fourth quarter.
ITV - video equipment filming a live music performance.jpg

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Prices delayed by at least 15 minutes

ITV’s total revenue grew by 2% to £2.8bn over the first nine months of the year. Studios revenue was up 11% due to favourable timing of releases to streaming platforms. This was partly offset by a 5% decline in Media & Entertainment as last year’s advertising revenue benefitted from the 2024 men’s Euros.

Within total revenue, digital advertising revenues were up 15%, helped by total streaming hours rising 14% to 1.7bn hours.

ITV highlighted that the upcoming UK budget has caused uncertainty in the sector, and fourth quarter total advertising revenue is expected to decline by 9%. Additional cost savings of £35mn are expected to be delivered to offset this.

As a result, full-year guidance has been maintained, pointing to total organic revenue growth of 5% at a margin of 13-15%.

The shares were broadly flat in early trading.

Our view

HL view to follow.

ITV key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Aarin Chiekrie
Aarin Chiekrie
Equity Analyst

Aarin is a member of the Equity Research team and a CFA Charterholder. Alongside our other analysts, he provides regular research and analysis on individual companies and wider sectors. Having a keen interest in global economics, he knows how macro-events can impact individual companies.

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Article history
Published: 6th November 2025