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Prudential (Q1 Results): positive trends

Things are moving in the right direction at Prudential, with higher sales and profits supported by improved margins.
Prudential - streamlined business has strong end to the year

No recommendation - No news or research item is a personal recommendation to deal. All investments can fall as well as rise in value so you could get back less than you invest.

Prices delayed by at least 15 minutes

Prudential reported first-quarter annual premium equivalent (APE) sales of $1.8bn, up 6% on a constant currency basis. New business profit rose 10% to $686mn.

New business margins improved by 2 percentage points to 38%, reflecting a continued focus on higher-quality growth.

Eastspring’s funds under management stood at $269bn at the end of March, down from $278bn at the end of 2025, reflecting negative market and foreign exchange movements despite net inflows.

The group launched a $1.2bn share buyback in January and repurchased $312mn of shares during the first quarter.

The shares fell 1.2% in early trading.

Our view

HL view to follow.

Prudential key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Matt-Britzman
Matt Britzman
Senior Equity Analyst

Matt is a Senior Equity Analyst on the share research team, providing up-to-date research and analysis on individual companies and wider sectors. He is a CFA Charterholder and also holds the Investment Management Certificate.

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Article history
Published: 29th April 2026