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(Sharecast News) - Shares in Brave Bison rose strongly on Friday after the media, market and tech group confirmed press speculation that it is set to buy marketing elearning business MiniMBA from Centaur Media.
MiniMBA, founded by well-known marketing guru Mark Ritson, provides MBA-level tuition through an online learning platform to around 6,000 people each year, having trained nearly 40,000 professional since it started. It is used by individual marketers, as well big corporates like John Lewis, Nestle and Tesco when training their marketing teams.
Brave Bison said it has entered into exclusive negotiations with Centaur Media to buy the business for an enterprise value of 19m.
Brave Bison's stock was up nearly 6% at 2.7p by 0846 GMT, having now gained around 30% since the start of 2025. Centaur Media was rising nearly 11% to 29.31p.
Brave Bison said MiniMBA will form the "cornerstone" of a new elearning and business intelligence division, and will involve cross-selling to the company's existing client base.
"Whilst the parties remain in exclusive negotiations in respect of the potential acquisition until 19 June 2025, there can be no certainty that the acquisition will conclude nor the terms on which any acquisition will conclude. Further announcements will be made, as appropriate, in due course," Brave Bison said in a statement.
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