Share price improvement
Going the extra mile to get you a better price on your trades
Important information: Our website offers information about investing and saving, but not personal advice. If you're not sure which investments are right for you, seek advice. Remember that investments can go up and down in value, so you could get back less than you put in.
That's how much we saved our clients between December 2024 and November 2025 with share price improvement.
How we make our share price improvements
1. We shop around
When you place a trade, we reach out to multiple brokers to gather quotes for you.
2. We pick the best
We choose the best quote available. Price improvement happens when we find a better price than what’s currently being quoted on the stock exchange.
3. You save
The price difference effectively saves you money, with buys costing you less and sales giving you more.
Our focus is getting you the best price we can for your deal, and our share price improvement does just that. From December 2024 to November 2025, we were able to make share price improvements on 95% of all trades. For those trades with share price improvements, the average share price improvement was £21, based on an average trade size of £9,214.
Price and costs are the main things we look for in getting you the best deal. But there might be times when we need to consider other factors.
How is it calculated?
Share price improvement is calculated by finding the difference between the price quoted on the stock exchange and the price you actually get at the time of the trade. If the price you get is better than the exchange price, that’s the price improvement.
| Client order | 1,000 shares |
|---|---|
| Best market price (per share) | £7.50 |
| Price you pay (per share) | £7.49 |
| Share price improvement (per share) | £0.01 |
| Saving | £10.00 |
Choose your account
Our two most popular investment accounts are the HL Stocks and Shares ISA and the HL Fund and Share Account.
You can hold shares, alongside other investments, in either account. Get started by opening an account today, or try our interactive account filter for our full range of account options. If you choose to open more than one account, you’ll be able to see everything with a single set of login details.
Investments rise and fall in value, so you could get back less than you invest. Tax rules can change and benefits depend on individual circumstances. Our website doesn’t provide personal advice, so ask for advice if you’re not sure what’s right for you.
Stocks and Shares ISA
A simple way to invest free from UK tax.
Pay in up to £20,000 a year
UK tax-free growth and withdrawals
Competitive charges, giving you value for money
Open your ISA with a lump sum from £100 or invest monthly from £25
Fund and Share Account
A low-cost, flexible investment account that makes anytime trading quick and easy.
No limits on what you can pay in
Make use of tax-free dividend allowance, capital gains tax allowance and personal savings allowance.
Free to hold shares in your account
Competitive charges, giving you value for money
Open your account with a £1 lump sum, or £25 a month
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Dealing considerations
For example, when prices are moving quickly, we want to place your deal as soon as possible. So, speed is important.
The size and investment you’re trading might also impact who we deal with. For example, if you’re buying or selling a large quantity of an investment, or the investment isn’t frequently traded.
On these occasions we might need to focus on certain brokers. These will be the ones most likely to be able to place your deal and settle it. If you give us specific instructions on how you want us to place your trade, we will follow these. But it might impact the price you get.
We treat all our clients the same – as retail clients. This means we don’t treat you as a professional investor and it gives you the best regulatory protection.
Online share dealing costs
| Deals in the previous month | Dealing charge |
|---|---|
| 0-9 deals | £11.95 |
| 10-19 deals | £8.95 |
| 20+ deals | £5.95 |
| Monthly investing | Free |
The online share dealing charge is determined by the number of deals you placed in the previous calendar month. We count deals placed across all the HL accounts held under the same client number. The above covers shares, exchange traded funds and investment trusts, there is no dealing fee on fund dealing.
How we could help you save money
Free to hold shares in the Fund and Share Account, 0.45% p.a charge (capped at £45 p.a) to hold in an ISA
No inactivity fees
Invest in shares by monthly Direct Debit for free
No charge for reinvesting dividends
Our charges are changing on 1 March 2026. Find out more.
Awards
Best Fund Trading Provider
Finder Awards 2025
Best Investment App 4 years running
Boring Money Awards 2026
Best For Customer Service 2 years running
Boring Money Awards 2026
Help and support
If you have any questions about share dealing, call our helpdesk or send us a message.