L'Oreal posts jump in Q1 sales, shares surge

(Sharecast News) - L'oreal shares surged on Thursday after the French beauty company reported a 7.6% increase in like-for-like first-quarter sales, outperforming the wider market.

LFL sales rose to �12.5bn, and were up 3.6% on a reported basis. LFL adjusted sales grew 6.7%.

L'Oreal, which owns Maybelline, Lancome and Garnier, among others, hailed growth across all regions and all divisions.

Adjusted like-for-like growth in Europe was 5.5%, with particularly strong momentum in the Spain-Portugal and Germany-Austria-Switzerland clusters, and in most medium-sized countries.

In North America, adjusted LFL growth was 7.6% in a "dynamic" beauty market, with the company continuing to gain share thanks to "successful innovations and strong partnerships with retailers".

Chief executive Nicolas Hieronimus said the company had not only outperformed a beauty market that remains dynamic but accelerated its market share gains around the world.

"Driven by the step-up in our innovation plan, we continue to win in fragrances, haircare and makeup and start seeing some encouraging signs in skincare," he said. "And our e-commerce leadership allows us to double down on the winning channel with spectacular results across all regions, especially emerging markets. The second half 2025 recovery in our two largest countries, the US and China, continued and we outpaced the market in both.

"Despite current geopolitical and macroeconomic uncertainties, we are optimistic about the outlook for the global beauty market. Our multi-polar model, the determination of our teams, as well as our innovation power make me confident that we will continue to outperform and achieve another year of growth in sales and profit."

At 0950 BST, the shares were up 8.4% at �373.85.