No recommendation
No news or research item is a personal recommendation to deal. Hargreaves Lansdown may not share ShareCast's (powered by Digital Look) views.
(Sharecast News) - Porsche deliveries dropped by a tenth in 2025 due to supply problems and weakness in China, according to the luxury sports carmaker on Friday, as the German auto company reiterated its focus on a "value over volume" strategy.
A total of 279,449 cars were delivered to customers last year, down from 310,718 units in 2024, marking the first decline in sales "after several record years", according to Matthias Becker, board member for sales and marketing.
"This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management," Becker said.
The manufacturer's best-selling car, the Macan, saw a 2% rise in sales to 84,328 units, with fully electric versions accounting for over half of the compact SUV crossover's sales at 45,367 vehicles. The larger crossover SUV, Cayenne, however, experienced a 21% decline in sales to 80,886.
The 911 combustion-engine sports car saw a 1% increase in deliveries to 51,583, a new record high, though sales of the 718 Boxster and 718 Cayman models fell 21% combined to 18,612 units due to their production phase-out, which ended in October.
Meanwhile, the all-electric sportscar Taycan saw a 22% slump in sales to 16,339 which Porsche blamed on a slowdown in the adoption of electromobility.
Looking ahead, Becker said: "In 2026, we have a clear focus; we want to manage demand and supply according to our 'value over volume' strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models."
Porsche's stock was down 1.3%at 37.55 by 0945 GMT.