Important information - investments fall as well as rise in value, so you could get back less than you put in. You should be comfortable making your own investment decisions.
Investing in individual companies isn’t right for everyone – it’s higher risk as your investment is dependent on the fate of that company. You should understand the companies you’re investing in, their specific risks, and make sure any shares you own are held as part of a diversified portfolio. You can learn about investing essentials before getting started.
The information on this page isn't personal advice – please ask for advice if you're not sure what’s right for you.
Choose an investment account
To start investing, the first thing you’ll need is an account.
This is where you can buy, sell and hold investments, such as shares.
There are different types of investment accounts available, and the right one for you will depend on your goals. We offer a range of investment accounts, each with different characteristics.
Find out more about two popular options for buying shares.
Choose an investment account
To start investing, the first thing you’ll need is an account.
This is where you can buy, sell and hold investments, such as shares.
If you already have an account, you’ll need to log in to place your trade.
Or if you’d like to open a new account, you can find out more about two popular options for buying shares.
Pick your investments
Once your account is open, you’ll be able to buy your investments.
You can choose from UK and international shares, funds, ETFs, investment trusts and more.
If you’ve already decided you’d like to buy shares online, you’ll need to log in to your account to place the dealing instruction. You can do this on our website or via the HL mobile app.
If you need help at any point, just give us a call on 0117 900 9000. The cheapest way to buy shares is online but we’ll be happy to talk you through the process.
We’ll send you confirmation once the trade has been placed.
Investments fall as well as rise in value, so you could get back less than you put in.
Pick your investments
Once you’ve logged into your account, you’ll be able to buy your first investments.
You can choose from UK and international shares, funds, ETFs, investment trusts and more.
If you’ve already decided you’d like to buy shares online, you can place the instruction on our website or via the HL mobile app.
If you need help at any point, just give us a call on 0117 900 9000. The cheapest way to buy shares is online but we’ll be happy to talk you through the process.
We’ll send you confirmation once the trade has been placed.
Investments fall as well as rise in value, so you could get back less than you put in.
Check in anytime, anywhere
As soon as you’ve purchased your investments, you’ll be able to see the details on your account. You can check the current value and look back at the details of any trades you’ve placed.
You can also add and withdraw money, buy more investments, or sell what you already hold. You’re in control.
We’d recommend taking some time to learn more about investing. From help understanding diversification and risk, to tips on building a portfolio, we’ve covered what we think you need to know.
Choose your account
Our two most popular investment accounts are the HL Stocks and Shares ISA and the HL Fund and Share Account.
You can hold shares, alongside any other investments, in either account. Get started by opening an account today, or try our interactive account filter for our full range of account options.
If you choose to open more than one account, you’ll be able to see everything with a single set of log in details.
Stocks and Shares ISA
A simple way to invest free from UK tax.
- Pay in up to £20,000 a year
- UK tax-free growth and withdrawals
- Competitive charges
- Open your ISA from £100, or £25 per month
Fund and Share Account
A low-cost, flexible investment account that makes anytime trading quick and easy.
- No limits on what you can pay in
- Make use of tax-free dividend allowance
- Competitive charges
- Open your account from £1, or £25 per month
Why choose HL for your investment account?
- Security - we're a FTSE-listed company, trusted by over one million clients and regulated by the Financial Conduct Authority
- Ease - invest anytime, anywhere online or with the HL app
- Choice - pick your own investments, or take inspiration from our experts' latest investment ideas
- Award-winning - we've won over 200 awards, including Best Stocks and Shares ISA Provider 2021 by UK Investor Magazine
New to investing?
Getting started could be easier than you think. Watch our videos to get to grips with the basics of investing.
Or read more about investing principles and how to start building a portfolio.
Frequently asked questions
Quick easy and efficient service all under one umbrella
MR DUKES, Newcastle
Awards
BEST BUY ISA 2022
Boring Money Best Buys Awards
ISA PROVIDER OF THE YEAR 2021
Money Age Awards
BEST STOCKS AND SHARES ISA PROVIDER 2021
UK Investor Magazine
Help and support
If you have any questions about investing, get in touch by calling 0117 900 9000.