Share research

Imperial Brands (Trading Update): full-year guidance intact

Today’s trading update suggested little change to Imperial’s financial outlook. However, with market share under pressure, that hasn’t been enough to reassure investors.
Imperial Brands logo share research

No recommendation - No news or research item is a personal recommendation to deal. All investments can fall as well as rise in value so you could get back less than you invest.

Prices delayed by at least 15 minutes

Imperial Tobacco expects to report low-single-digit growth in first-half underlying revenue, when ignoring currency movements. A small decline in combustible volumes has been more than offset by strong tobacco pricing and improved Next Generation Product (NGP) sales.

In aggregate, Imperial expects that its share of its top five markets has declined modestly during the first half, reflecting a greater focus on more profitable segments. Underlying operating profit was slightly higher than the same period last year.

The company noted a more uncertain geopolitical and macro environment. However, financial performance is still expected to improve in the second half. Full-year guidance for underlying operating profit growth of 3-5% and free cash flow of at least £2.2bn was unchanged.

Just under half of this year’s £1.45bn share buyback has been completed.

The shares were down 8.4% in early trading.

Our view

Imperial Brands had a slow but steady start to the year. If momentum picks up as expected in the second half, underlying operating profit growth of 3-5% for 2026 should still be in reach. However, with losses widening in Next Generation Products and market share in key regions moving in the wrong direction, investors were left underwhelmed on the day.

While volume pressures have eased, the company has leveraged the addictive nature of its product and invested in its brands, allowing it to keep moving prices upwards. We still see potential for further price hikes in many of Imperial’s most important markets.

Tobacco companies need to move with the times. Regulatory pressure and changing consumer preferences towards healthier lifestyles means we think there will be further challenges ahead.

That's why the entire industry's jostling for position in the up-and-coming Next Generation Products (NGPs) market, including products like heated tobacco and vapes. It's not been an easy start for Imperial, and while a more focused approach to the NGP portfolio is starting to bear fruit, these products are still a relatively small part of the picture and are yet to turn a profit.

It's too early to say if they can be a viable replacement for the shrinking tobacco business. First, we will need to see several years of high double-digit growth and demonstrable evidence of sustainable profit margins. Another risk to the success of NGPs is the increasing attention they are receiving from regulators.

Cash generation has impressed consistently. That’s supporting generous distributions to shareholders and investment in new products, all while keeping net debt towards the bottom of Imperial’s target range.

We think shareholder distributions are an attractive part of the investment case, but we’re not alone. Investor sentiment has strengthened significantly over the last couple of years, meaning the prospective dividend yield of 5.6% isn’t quite as high as it once was. While no shareholder payouts can be guaranteed, buybacks also remain part of the picture. But the higher valuation means the benefits to shareholders won’t be as pronounced.

The higher valuation also increases pressure on the company to deliver sustainable profit growth. For sentiment to keep strengthening, the company needs to convince investors it can step things up a gear. But with the new CEO Lukas Paravicini so far sticking to the game plan laid down by previous management, we don’t see too many catalysts on the horizon.

Environmental, social and governance (ESG) risk

The food and beverage industry tends to be medium-risk in terms of ESG though some segments like agriculture, tobacco and spirits fall into the high-risk category. Product governance is a key risk industry wide especially in areas with strict quality and safety requirements. Labour relations and supply chain management are also industry-wide risks, with other issues varying by sub-sector.

Imperial Brands’ overall management of ESG issues is strong according to data by Sustainalytics, but we have some concerns. The company has stressed its commitment to offer smokers a choice of potentially less harmful products. However, in 2023 next-gen products made up just over 3% of net revenue. The company is also involved in controversies related to business ethics (including child labour and employee exploitation in the supply chain), marketing practices, and the social impact of its products.

Imperial Brands key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

Latest from Share research
Weekly Newsletter
Sign up for Share insight. Get our Share research team’s key takeaways from the week’s news and articles direct to your inbox every Friday.
Written by
Derren Nathan
Derren Nathan
Head of Equity Research

Derren leads our Equity Research team with more than 15 years of experience in his field. Thriving in a passionate environment, Derren finds motivation in intellectual challenges and exploring diverse ideas within his writing.

Our content review process
The aim of Hargreaves Lansdown's financial content review process is to ensure accuracy, clarity, and comprehensiveness of all published materials
Article history
Published: 14th April 2026