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Apple (Q1 Results): strong quarter, lacked details on AI plans

Apple delivered a standout iPhone quarter, but investors came away wanting more - specifically, more details on the AI roadmap.
Apple - iPhone sales drive record quarter

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Apple reported a 16% rise in first‑quarter revenue to $143.8bn ($138.5bn expected). Growth was led by iPhone sales, which rose 23% to $85.3bn, helped by strength in Greater China. Services revenue rose 14% to $30.0bn.

Operating profit rose 19% to $50.9bn, supported by a higher product gross margin of 40.7%.

Free cash flow of $51.6bn supported the repurchase of $24.7bn of stock, and a new dividend of $0.26p was announced. Net cash, including longer-term securities, stood at $54.3bn.

For the coming quarter, Apple expects revenue growth of 13–16% (10% expected), with a gross margin at 48–49%.

The shares were broadly flat in pre-market trading.

Our view

HL view to follow.

Apple key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Matt-Britzman
Matt Britzman
Senior Equity Analyst

Matt is a Senior Equity Analyst on the share research team, providing up-to-date research and analysis on individual companies and wider sectors. He is a CFA Charterholder and also holds the Investment Management Certificate.

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Article history
Published: 30th January 2026