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(Sharecast News) - B90 Holdings said on Monday that revenue for the year ended 31 December was expected to be ahead of market expectations, supported by strong campaign performance, while EBITDA was forecast to be in line with consensus despite higher marketing costs.
In a trading update ahead of its full-year results, the AIM-traded performance marketing group said it continued to execute its strategy of building a scalable, highly automated B2B customer acquisition platform for the global i-gaming sector.
EBITDA performance reflected increased marketing spend driven by intensifying competition and rising costs across Google-led acquisition channels, with the additional investment offset by operating leverage and cash discipline.
The group said it further embedded automation, artificial intelligence and machine-learning tools across its marketing and operational infrastructure during the year, allowing activity to scale without a corresponding rise in overheads.
B90 said that it had improved campaign efficiency, enhanced returns for partners and supported margin progression, particularly within its pay-per-click operations, which delivered a growing volume of high-quality leads and first-time depositing customers to an expanding base of B2B partners.
Operational cash generation remained a key focus, with marketing investment funded from internally generated cash.
The company said the disciplined approach enabled it to reinvest selectively behind its strongest-performing activities while maintaining tight control over its overall cost base.
Looking ahead, B90 said it expected 2026 to follow a similar trajectory, with a continued emphasis on automation, AI-driven optimisation and scalable growth.
The group said it was well positioned to benefit from major global sporting events, including the 2026 FIFA World Cup, which had historically driven higher customer acquisition activity across the sector.
Executive chairman Ronny Breivik said the group would continue to scale its core pay-per-click and owned-media operations while maintaining cost discipline.
"We will invest selectively in marketing where returns are demonstrable and cash generative, deepen and strengthen our partner network, and remain highly disciplined in our approach to cash management and operational execution," he said, adding that the board was confident this focus would support another year of material revenue and EBITDA growth.
At 1022 GMT, shares in B90 Holdings were up 5.49% at 3.75p.
Reporting by Josh White for Sharecast.com.