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(Sharecast News) - Mass beauty brand Revolution Beauty said on Monday that it has struck a new licensing partnership with Debenhams to develop beauty and fragrance products across the retailer's brands.
Revolution Beauty said the partnership would combine its "expertise in developing, manufacturing and distributing beauty products" with the "strength and reach" of Debenhams' full brand portfolio of fashion and lifestyle brands.
The AIM-listed firm stated the first collections were expected to launch ahead of Christmas and will include fragrance and gifting ranges for PrettyLittleThing, Karen Millen and boohooMAN. Further beauty and fragrance launches were also planned across a number of Debenhams brands, with products expected to be available through both Debenhams Group channels and selected retail partners.
Chief executive Tom Allsworth said: "Since returning to the business last year, our relationship with Debenhams Group has been completely reset and it is gratifying to see that reflected in a formal partnership between the two businesses. By combining the strength of Debenhams Group's brands with Revolution's expertise, we believe these licences can become a significant growth opportunity for both businesses."
As of 0810 BST, Revolution Beauty shares were up 3.94% at 4.83p.
Reporting by Iain Gilbert at Sharecast.com
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