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(Sharecast News) - Heineken announced on Tuesday that it has appointed Rafael Oliveira as its new chief executive officer and chairman of the board.
Oliveira will step down as CEO of coffee and tea company JDE Peet to join the Dutch brewer on 1 October.
Heineken said Oliveira is a "highly accomplished international consumer goods leader", with more than two decades of experience in transformational leadership across both developed and emerging markets.
At JDE Peet's - which was formerly listed on the Amsterdam stock exchange - he sharpened the company's strategy, and restored focus and profitable growth delivering strong results and significant shareholder value creation, Heineken said.
Prior to JDE Peet's, Oliveira spent a decade at The Kraft Heinz Company, rising to president international markets and overseeing a more than $7bn portfolio across Europe, Africa, Asia Pacific and Latin America.
Peter Wennink, chair of Heineken's Supervisory Board, said: "We are delighted to welcome Rafa to Heineken. He is a dynamic, visionary leader with an exceptional track record of leading global consumer businesses and delivering transformational growth. Throughout his career, Rafa has consistently transformed complex challenges into clear organisational priorities, aligning teams around what matters most, and driving disciplined execution of strategy. He combines strategic clarity with operational rigour and strong people leadership to deliver superior results.
"The Supervisory Board is confident that his energy and strategic acumen will accelerate the execution of the company's EverGreen 2030 strategic agenda and create sustainable value for all our stakeholders. With Rafa at the helm, we look forward to building on Heineken's strong foundations and continuing our journey of long-term, balanced growth."
At 1037 BST, Heineken shares were up 2.2% at 72.56.
Russ Mould, investment director at AJ Bell, said: "New Heineken boss Rafael Oliveira will be looking to refresh the business as he brings an outsider's perspective to a family-controlled business which has previously been run by insiders.
"Oliveira is also coming from a more sober background in coffee and tea as Heineken looks to address the challenges posed by inflation and shifting consumer trends which are seeing people drink less booze, particularly younger demographics.
"There will be relief the company has settled on a candidate after a fraught succession process. Oliveira's fixed term of four years suggests the company would like to return to an insider in time but that may depend on how successful he proves in the role."