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(Sharecast News) - WPP said on Friday that it has appointed Anne-Isabelle Choueiri to newly-created role of chief transformation officer.
She will be responsible for designing, implementing and embedding the operations that underpin 'Elevate28', the advertising firm's three-year growth plan unveiled in February.
The company said Choueiri will spearhead initiatives "that foster innovation and efficiency to transform WPP's integrated offer to clients - aligned with the company's mission to become the trusted growth partner for the world's leading brands - ensuring that the company shows up differently with agile, outcome-driven solutions that deliver measurable growth".
She will work closely with the company's product and enterprise tech teams to harness AI, technology and data to unlock new capabilities and drive operational excellence, WPP said.
She joins WPP from Este Lauder, where she led enterprise-wide strategic initiatives, including shaping the company's 'One ELC; operating model and transforming its enterprise marketing, data and analytics capabilities.
WPP said Choueiri led the transformation and redesign of Enterprise Technology teams and served as a core member of the company's AI taskforce.
Chief executive Cindy Rose said: "Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients. Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology and culture in innovative ways.
"She is exactly the leader we need to drive bold, lasting change at WPP and I'm delighted to welcome her to the team as we work together to unlock our next chapter of growth."
News of the appointment came as The Times reported that WPP has begun a potential sale process for its public relations arms.
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