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Diversification

How variety can pay over the long term


Important - The value of investments can fall as well as rise, so you could get back less than you invest, especially over the short term. The information shown is not personal advice.

You won’t find many globally successful one-person businesses. Good businesses are made from teams – and the best teams are made from people with different skills, approaches and specialities.

Building a team of investments, which we call a diversified portfolio, is no different.

It’s used to help smooth out the ups and downs your portfolio could go through if you hold too few, or too similar investments.

By diversifying, you spread your money between different investment types to reduce the overall impact of risk when investing.

Spreading your investments smartly through diversification gives you options – and it’s completely within your control.

Read on to understand why diversification is an essential when you invest.

Diversification articles

Diversification – why it pays to be smartly spread

You can’t pick the star players, but you can buy the team. Spreading your investments smartly through diversification gives you options – and it’s completely within your control.

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Diversification – it takes more than a handful of stocks

We know it pays to be smartly spread. But are individual companies your best choice for investing success?

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Why funds are the foundation to a diversified portfolio

We look at why funds are an important stepping-stone on your path to diversification success.

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Diversification – starting to think strategically

We start to delve deeper into why one fund isn’t enough to secure your investing goals.

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The dos and don’ts of diversification

Although diversification is an essential tool for a successful portfolio, there are still some dos and don’ts you’ll need to think about.

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Diversification – it’s all a balancing act

We look at how rebalancing works, and why it’s important to keeping your investments diversified.

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