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ISA investment ideas

Looking for inspiration?

There are thousands of funds out there, but we believe some have more potential than others. Here are our current favourites.

What is a fund?

A fund is an investment that pools together money from lots of individuals. An investment professional (called a fund manager) then invests the money in a wide range of assets. Each investor is issued units, which represent a portion of the holdings.

It's a popular way to invest and you can choose funds based on the type of assets you’d like to invest in or where in the world you’d like to invest. For example, if you’re interested in Europe, you could invest in a fund that focuses on Europe.

Our ISA fund ideas

Important information - This is not personal advice, if you're not sure whether an investment is right for you, please contact us for advice. Investments and income can fall as well as rise in value so you could get back less than you put in. Tax rules can change and benefits will depend on circumstances.

HL Multi-Manager Income & Growth

Our experts choose what they think are the best available equity income funds, and manage them in a single, convenient investment.

Read review

Artemis Income

We rate Adrian Frost and the Artemis UK Equity Income Team highly. The team has significant experience managing equity income funds.

Read review

Marlborough Multi Cap Income

Marlborough Multi Cap Income offers something a little different. It mainly invests in higher-risk small and medium-sized companies, instead of the larger firms that most income funds target. They aren’t often thought to pay high dividends, but lots of them do.

Read review

Two ways to start investing in an ISA


Choose from over 2,500 funds, shares, investment trusts and more to build your portfolio.

  • You’re in control of what you buy and sell
  • You’ll get expert research to help your decisions
  • Start your ISA from £100 or £25 per month

Ready-made portfolios

Let us know your goals and risk appetite and we’ll show you a ready-made portfolio that matches.

  • We’ll buy and sell investments to match your goals and attitude to risk
  • Just keep an eye on your portfolio to make sure you’re happy
  • Start your ISA with £1,000 or more