Matt Britzman, senior equity analyst, Hargreaves Lansdown:
“The race to own the AI assistant people reach for first has a new heavyweight contender. Muse is Meta’s pitch to become the app users open before anything else, handling everything from shopping and travel bookings to managing calendars and sending emails. Meta brings some major advantages to that fight. Billions of users across its existing family of apps, mountains of consumer data and the ability to give Muse away for free. What matters now is whether people actually use it, and whether Meta can eventually make money from them.
For now, Meta’s valuation is giving Muse almost no credit, and that scepticism is fair enough. Investors watched billions disappear into the Metaverse with little to show for it, so Meta sits firmly in ‘show me’ territory. But get Muse right, and Meta picks up a major growth engine that barely features in current expectations. That’s one of the clearest routes to a higher earnings multiple from here.”
The author holds shares in Meta.
Notes to Editors
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