Share research

ASOS (HY Results): steady progress

Sales continue to fall at double-digit rates at ASOS, but profitability is improving thanks to operational changes.
ASOS - Sales suspended in Ukraine and Russia

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Prices delayed by at least 15 minutes

ASOS’ underlying like-for-like revenue fell 14% to £1.1bn in the first half. This partly reflects the group’s shift towards a more flexible fulfilment model, where ASOS only receives a commission on the value of items sold. Active customer numbers were down 9% to 16.5mn.

Underlying cash profit (EBITDA) jumped 51% higher to £64mn. This was driven by gross margin improvements and continued efforts to reduce supply chain costs.

Free cash outflows rose by 10% to £93mn, due to higher interest costs on its debt. Net debt rose by £19mn to £295mn.

Full-year guidance has been reiterated, with underlying cash profit expected to be in the £150-180mn range, and broadly flat free cash flow.

The shares were broadly flat in early trading.

Our view

HL view to follow.

ASOS key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Aarin Chiekrie
Aarin Chiekrie
Equity Analyst

Aarin is a member of the Equity Research team and a CFA Charterholder. Alongside our other analysts, he provides regular research and analysis on individual companies and wider sectors. Having a keen interest in global economics, he knows how macro-events can impact individual companies.

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Article history
Published: 23rd April 2026