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(Sharecast News) - Gfinity announced its first revenue from the commercial deployment of Connected IQ (CIQ), an advanced AI technology licensed from 0M Technology Solutions, and unveiled a new venture, Yentra.AI, focused on AI consulting and engineering services on Friday.
The AIM-traded firm said CIQ, which targets the connected video market, was now generating revenue from initial brand campaigns, with Gfinity also engaged in discussions with major advertising agencies for broader commercial use and potential white-label technology partnerships.
It said it had expanded its sales teams in the UK and US to support that activity, and expected further hires as commercial momentum builds.
Gfinity said development of CIQ's contextual product had progressed, including the integration of a market-leading logo detection model and the ongoing deployment of human emotion detection.
The company said it believed CIQ offered strong commercial potential due to its combination of high accuracy and low operational cost.
In parallel, Gfinity said it had established Yentra.AI, a new business unit that brings together its capabilities in AI consulting, web3, and software engineering.
Yentra is 51% owned by Gfinity and led by Ignatius Rautenbach, supported by a 12-person engineering team in collaboration with Techohara Solutions and Koneqt.
The unit targets clients across sectors such as finance, government, utilities and insurance, building on existing relationships from the management team's previous work.
Gfinity said Yentra would also serve as an internal development engine for future AI-driven ventures, aligning with the board's view of a significant commercial opportunity in artificial intelligence over the next two years.
"We are at the start of a major global AI cycle, and through CIQ, we believe that Gfinity is positioning itself to be a clear part of the AI cycle in advertising," said chief executive officer David Halley.
"In addition, by partnering with the experienced team at Yentra, we now have an internal resource to build out technology for the sector and benefit from both the revenue generated from Yentra and the ability to build further technology for Connected IQ and Gfinity."
At 1210 BST, shares in Gfinity were up 8.98% at 0.07p.
Reporting by Josh White for Sharecast.com.