Important information - Our service is designed for people who want to make their own investment decisions. Investments can go down as well as up in value, so you could get back less than you invest. If you’re not sure if an investment is right for you, please ask for investment advice. Tax rules can change and any benefits depend on your circumstances.
Join over 1.7m people who trust us with their investments
We’ve been helping people to invest since 1981. Today, our range of investment options and tools make it easier than ever to get started.
Whether you’d prefer to pick your own investments or choose a ready-made option, the first step is to choose an account

Why choose Hargreaves Lansdown?
- Security - we're a FTSE 100 company, trusted by over one million clients
- Ease - check your investments anytime online or with the HL app
- Expertise - investment ideas from our expert analysts
- Award-winning - we've won over 200 awards, including Best Online Stockbroker 2022/2023 from the Personal Finance Awards
- UK-based helpdesk - speak to our client support experts if you have any questions
- Advice if you need it - plan and invest for a better future with flexible investment advice
Choose the account that’s right for you
The right account for you will depend on your goals. Whether you're building a pension pot or just saving for the future, we can help you find the one for you.
Because we offer a range of accounts, you can keep your ISAs, pensions, savings and investments under one roof.
Try our filter to get started.

New to investing?
Getting started could be easier than you think. Watch our videos to get to grips with the basics.
Or download a Guide to investing in the stock market to learn more.
Investment advice from HL
If you don’t want to choose investments yourself, an adviser could save you time and effort by building an investment portfolio for you.
A financial adviser can:
- Pick investments that are suitable for your goals
- Create a well-balanced and diversified portfolio
- Make sure your portfolio is cost and tax-efficient
If you’d like a professional to make your investment decisions for you, you can choose a financial adviser to help.

Investment advice from HL
If you don’t want to choose investments yourself, an adviser could save you time and effort by building an investment portfolio for you.
A financial adviser can:
- Pick investments that are suitable for your goals
- Create a well-balanced and diversified portfolio
- Make sure your portfolio is cost and tax-efficient
If you’d like a professional to make your investment decisions for you, you can choose a financial adviser to help.
Everything is easy and efficient.
MR CRAWFORTH, Berkshire
Awards
BEST BUY ISA 2023
Boring Money Awards
BEST BUY PENSIONS 2023
Boring Money Awards
BEST ONLINE STOCKBROKER 2022/2023
The Personal Finance Awards
Help and support
If you have any questions about investing with HL, you can speak to one of our client support experts by calling 0117 900 9000.