Important information - Our service is designed for people who want to make their own investment decisions. Investments can go down as well as up in value, so you could get back less than you invest. If you’re not sure if an investment is right for you, please ask for advice. Tax rules can change and any benefits depend on your circumstances.
Join over 1.7m people who trust us with their investments
We’ve been helping people to invest since 1981. Today, our range of investment options and tools make it easier than ever to get started.
Whether you’d prefer to pick your own investments or choose a ready-made option, the first step is to choose an account

Why choose Hargreaves Lansdown?
- Security - we're a FTSE 100 company, trusted by over one million clients
- Ease - check your investments anytime online or with the HL app
- Expertise - investment ideas from our expert analysts
- Award-winning - we've won over 190 awards, including Best Investment Platform 2021 at the Your Money Awards
- UK-based helpdesk - speak to our client support experts if you have any questions
Choose the account that’s right for you
The right account for you will depend on your goals. Whether you're building a pension pot or just saving for the future, we can help you find the one for you.
Because we offer a range of accounts, you can keep your ISAs, pensions, savings and investments under one roof.
Try our filter to get started.
Cashback Transfer and get cashback
Get cashback as a thank you when you transfer to HL by 30 June 2022. Terms apply.
- £50 - £300 on ISAs and investments worth over £4,000. This excludes transfers to the HL Junior ISA, HL Lifetime ISA (LISA) or HL Cash ISA.
- £100 - £500 on pensions worth over £10,000.

New to investing?
Getting started could be easier than you think. Watch our videos to get to grips with the basics.
Or download a Guide to investing in the stock market to learn more.
Investment advice from HL
If you don’t fancy choosing investments yourself, an adviser could save you time and effort by building an investment portfolio for you.
A financial adviser can:
- Pick investments that are suitable for your goals
- Create a well-balanced and diversified portfolio
- Make sure your portfolio is cost and tax-efficient

Investment advice from HL
If you don’t fancy choosing investments yourself, an adviser could save you time and effort by building an investment portfolio for you.
A financial adviser can:
- Pick investments that are suitable for your goals
- Create a well-balanced and diversified portfolio
- Make sure your portfolio is cost and tax-efficient
The platform has the most features I have seen on any UK based investment platform. It is however very easy to use
MR LOWRY, County Antrim
Awards
BEST INVESTMENT PLATFORM 2021
Your Money Awards
BEST BUY ISA 2022
Boring Money Best Buy Awards
BEST BUY PENSIONS 2022
Boring Money Best Buy Awards
Help and support
If you have any questions about investing with HL, you can speak to one of our client support experts by calling 0117 900 9000.