Share research

JD Sports (HY Results): profit falls, guidance reiterated

JD Sports’ first-half profits fell due to weaker demand and promotional markets. The previously downgraded full-year outlook was unchanged.
JD Sports shop sign

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First-half revenue fell 0.7% to £5.9bn (as expected) before currency moves, acquisitions and disposals. The decline was put down to weak demand and heavy discounting. Sales fell in every region except Asia, its smallest market.

Underlying pre-tax profits fell by 19% to £0.3bn, driven by a lower markup and higher operating costs.

Free cash outflow improved from £68mn to £18mn, helped by lower capital expenditures. Net debt, including lease liabilities, was down £0.2bn to £2.9bn.

JD Sports still expects underlying pre-tax profit of £700-800mn and free cash flow of £460-520mn this year

The group has started the final tranche of the £200mn buyback and increased the interim dividend 21% to 0.40p per share.

The shares were broadly flat in early trading.

Our view

HL view to follow.

JD Sports key facts

All ratios are sourced from LSEG Datastream, based on previous day’s closing values. Please remember yields are variable and not a reliable indicator of future income. Keep in mind key figures shouldn’t be looked at on their own – it’s important to understand the big picture.

This article is original Hargreaves Lansdown content, published by Hargreaves Lansdown. It was correct as at the date of publication, and our views may have changed since then. Unless otherwise stated estimates, including prospective yields, are a consensus of analyst forecasts provided by LSEG. These estimates are not a reliable indicator of future performance. Yields are variable and not guaranteed. Investments rise and fall in value so investors could make a loss.

This article is not advice or a recommendation to buy, sell or hold any investment. No view is given on the present or future value or price of any investment, and investors should form their own view on any proposed investment.

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Written by
Derren Nathan
Derren Nathan
Head of Equity Research

Derren leads our Equity Research team with more than 15 years of experience in his field. Thriving in a passionate environment, Derren finds motivation in intellectual challenges and exploring diverse ideas within his writing.

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Article history
Published: 23rd September 2026