Vantage - the UK's leading investment supermarket
Vantage has been designed to provide the best information to help you make your own investment decisions, the best prices to make sure your money is working as hard as it can be and the best service to help you administer your account. This isn't just our opinion, Vantage has won numerous industry awards, including 2012's best Stocks & Shares ISA provider, best SIPP provider, and best fund and share dealing service as voted for by readers of 'What Investment', and, more importantly, our clients agree:
96% of our clients rated the Vantage Service as good, very good or excellent
Client satisfaction survey conducted by HL in May 2013 with 13,833 respondents.
Vantage offers you:
- Peace of mind your investments are held securely
We are regulated by the Financial Conduct Authority and look after £39.3 billion for our clients. Safety of our clients' assets is our priority. More about the protections we can offer your investments
- Wide investment choice
You will have the choice of more than 2,500 funds from 191 leading fund managers, as well as UK, US, and European shares, investment trusts, gilts, bonds and cash.
- Low cost share dealing
Trade shares online from £5.95 per deal and never more than £11.95 per deal. More about our share dealing service
- Discounts of up to 5.5% on fund initial charges
You could save up to £550 upfront on a £10,000 investment. We saved our clients more than £200 million on investment charges last year.
- Annual savings of up to 0.5% on funds
Calculate the annual savings you could make by transferring your funds to Vantage
- The best information
Regular newsletters written by our experts. Free online fund and share research, fund alerts and investment news.
- Easy dealing and account administration
You can manage your account online, by telephone or by post or with HL Live: The free app for iPhone and AndroidTM.
Looking for investment ideas?
If you're looking for investment ideas you could consider our Master Portfolios - they're ready-to-go, diversified portfolios (for lump sum investments or regular savings). Please look carefully at the fund choices and see if they fit your requirements, these portfolios are not advice.
If you know where you want to invest select the account you want to invest in and apply online in minutes:
Start a Vantage Stocks & Shares ISA
Start a Vantage SIPP
Start a Vantage Fund & Share Account
Start a Vantage Junior ISA
Start a Vantage Cash ISA
Unsure which account is right for you? Try our interactive account selector »
Please remember that the value of investments, and any income from them, can fall as well as rise so you could get back less than you invest. If you are unsure of the suitability of your investment please seek advice.
Having all my investments under a familiar and extremely user-friendly platform is so convenient. Not to mention the huge discounts and low annual cost of investing in a wide range of established funds – it is unbeatable!
Mr Katakkar, London
The professional service given by your company has given me the confidence to place all my investments with yourselves under one roof without any worries.
Mr Webb, Devon
Have a question?
Our Bristol-based Helpdesk is on hand to answer your questions, about Vantage or your investments in general. Simply call us on:
0117 900 9000
- Mon - Thu:
- 8am - 7pm
- 8am - 6pm
- 9:30am - 12:30pm