Vantage - the UK's leading investment supermarket

Vantage has been designed to provide the best information to help you make your own investment decisions, the best prices to make sure your money is working as hard as it can be and the best service to help you administer your account. This isn't just our opinion, Vantage has won numerous industry awards, including 2012's best Stocks & Shares ISA provider, best SIPP provider, and best fund and share dealing service as voted for by readers of 'What Investment', and, more importantly, our clients agree:

95% of our clients rated the Vantage Service as good, very good or excellent

Client satisfaction survey conducted by HL in May 2012 with 10,477 respondents.

Vantage offers you:

• Peace of mind your investments are held securely
  We are regulated by the Financial Services Authority and look after £30.4 billion for our clients. Safety of our clients' assets is our priority. More about the protections we can offer your investments
  
• Wide investment choice
  You will have the choice of more than 2,500 funds from 191 leading fund managers, as well as UK, US, and European shares, investment trusts, gilts, bonds and cash.
  
• Low cost share dealing
  Trade shares online from £5.95 per deal and never more than £11.95 per deal. More about our share dealing service
  
• Discounts of up to 5.5% on fund initial charges
  You could save up to £550 upfront on a £10,000 investment. We saved our clients more than £200 million on investment charges last year.
  
• Annual savings of up to 0.5% on funds
  Calculate the annual savings you could make by transferring your funds to Vantage
  
• The best information
  Regular newsletters written by our experts. Free online fund and share research, fund alerts and investment news.
  
• Easy dealing and account administration
  You can manage your account online, by telephone or by post or with HL Live: The free app for iPhone and Android^TM.
  

Looking for investment ideas?

If you're looking for investment ideas you could consider our Master Portfolios - they're ready-to-go, diversified portfolios (for lump sum investments or regular savings). Please look carefully at the fund choices and see if they fit your requirements, these portfolios are not advice.

Choose your Vantage Account

If you know where you want to invest select the account you want to invest in and apply online in minutes:

Start a Vantage Stocks & Shares ISA

Start a Vantage SIPP

Start a Vantage Fund & Share Account

Start a Vantage Junior ISA

Start a Vantage Cash ISA

iPad is a trademark of Apple Inc.