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Bjorn Borg AB (BORG) NPV

Sell:48.55 SEK Buy:48.80 SEK Change: 1.25 SEK (2.51%)
Market closed |  Prices as at close on 25 April 2024 | Switch to live prices |
Sell:48.55 SEK
Buy:48.80 SEK
Change: 1.25 SEK (2.51%)
Market closed |  Prices as at close on 25 April 2024 | Switch to live prices |
Sell:48.55 SEK
Buy:48.80 SEK
Change: 1.25 SEK (2.51%)
Market closed |  Prices as at close on 25 April 2024 | Switch to live prices |
The selling price currently displayed is higher than the buying price. This can occur temporarily for a variety of reasons; shortly before the market opens, after the market closes or because of extraordinary price volatility during the trading day.

Business summary

Bjorn Borg AB is a Sweden-based company engaged in the fashion industry. The Company owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Company’s product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.

Contact details

Address:
Frosundaviks Alle 1
SOLNA
169 70
Sweden
Telephone:
+46 (8) 50633700
Website:
https://corporate.bjornborg.com/

Important dates

Future events
There are no future events available.
Past events
There are no past events available.

General stock information

Short code:
BORG
ISIN:
SE0020050805
Market cap:
1.25 billion SEK
Shares in issue:
25.15 million
Sector:
Apparel, Accessories & Luxury Goods
Exchange:
Stockholm Stock Exchange
Country:
Sweden
Currency:
Swedish Krona
Indices:
n/a

Key personnel

  • Henrik Bunge
    Chief Executive Officer
  • Jens Nystrom
    Chief Financial Officer
  • Eric Schuurman
    Managing Director - Central Europe
  • Joacim Sjodin
    Global Sales Director
  • Andreas Gran
    Creative Director
  • Daniel Grohman
    Global Operations Director
  • Emma Lidfeldt
    Marketing Director
  • Mija Nideborn
    Product and Sustainability Director
  • Robin Salazar
    Global E-Commerce Director

Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Business summary, contact details and key personnel provided by Thomson Reuters. Important dates provided by Digital Look Ltd. General stock information provided by Reuters.

Share

The London Stock Exchange does not disclose whether a trade is a buy or a sell so this data is estimated based on the trade price received and the LSE-quoted mid-price at the point the trade is placed. It should only be considered an indication and not a recommendation.

Trades priced above the mid-price at the time the trade is placed are labelled as a buy; those priced below the mid-price are sells; and those priced close to the mid-price or declared late are labelled 'N/A'.