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Bjorn Borg AB (BORG) NPV

Sell:36.60 SEK Buy:36.85 SEK Change: 0.45 SEK (1.21%)
Prices delayed by at least 15 minutes | Switch to live prices |
Sell:36.60 SEK
Buy:36.85 SEK
Change: 0.45 SEK (1.21%)
Prices delayed by at least 15 minutes | Switch to live prices |
Sell:36.60 SEK
Buy:36.85 SEK
Change: 0.45 SEK (1.21%)
Prices delayed by at least 15 minutes | Switch to live prices |
The selling price currently displayed is higher than the buying price. This can occur temporarily for a variety of reasons; shortly before the market opens, after the market closes or because of extraordinary price volatility during the trading day.

Business summary

Bjorn Borg AB is a Sweden-based company engaged in the fashion industry. The Company owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Company’s product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.

Contact details

Frosundaviks Alle 1
169 70
+46 (8) 50633700

Important dates

Future events
There are no future events available.
Past events
There are no past events available.

General stock information

Short code:
Market cap:
931.75 million SEK
Shares in issue:
25.15 million
Apparel, Accessories & Luxury Goods
Stockholm Stock Exchange
Swedish Krona

Key personnel

  • Heiner Olbrich
    Independent Chairman of the Board
  • Henrik Bunge
    Chief Executive Officer
  • Jens Nystrom
    Chief Financial Officer
  • Daniel Grohman
    Business Development Director
  • Joacim Sjodin
    Global Sales Director
  • Jonas Lindberg Nyvang
    Marketing Director
  • Lena Nordin
    Human Resources Director
  • Mija Nideborn
    Design & Product Development Director
  • Lisa Udd
    Management Assistant

Data policy - All information should be used for indicative purposes only. You should independently check data before making any investment decision. HL cannot guarantee that the data is accurate or complete, and accepts no responsibility for how it may be used. Business summary, contact details and key personnel provided by Thomson Reuters. Important dates provided by Digital Look Ltd. General stock information provided by Reuters.


The London Stock Exchange does not disclose whether a trade is a buy or a sell so this data is estimated based on the trade price received and the LSE-quoted mid-price at the point the trade is placed. It should only be considered an indication and not a recommendation.

Trades priced above the mid-price at the time the trade is placed are labelled as a buy; those priced below the mid-price are sells; and those priced close to the mid-price or declared late are labelled 'N/A'.