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(Sharecast News) - Webis, a company specialising in pool wagering and the operator of WatchandWager Cal Expo, the Californian harness track, announced the successful launch of its new website for its advanced deposit wagering (ADW) business WatchandWager.com on Tuesday.
The AIM-traded firm said the launch, timed strategically to coincide with the Kentucky Derby and the US Triple Crown season, aimed to enhance user experience and overall performance.
It said the redesigned web property offered players an improved interface, aligning with the busiest period of the American horse racing season, particularly the Triple Crown series in May and June.
Further enhancements were slated to be launched after the Triple Crown season.
In tandem with the launch, Webis said it was planning to boost marketing efforts, starting with the Kentucky Derby on 4 May, followed by the Preakness Stakes and the Belmont Stakes, extending throughout the summer racing calendar.
That, the board said, would encompass targeted retail marketing to existing clients and amplified social media engagement to attract new players.
WatchandWager maintained critical assets including US racetrack rights and regulatory licences, offering players access to a wide array of racetracks compared to any other US-based ADW platform.
Furthermore, WatchandWager held licences and agreements for wagering on international racing events spanning Europe, Asia, Australia, Africa, and South America, in addition to major North American races like the Kentucky Derby, the Preakness Stakes, and Belmont Stakes.
"We are pleased with the recent website improvements and the upcoming marketing plan, and we are also aware that the company is one of the most competitive in the global ADW market in terms of content and licences," said managing director Ed Comins.
"As we improve the performance of the website for our players, we will also promote these critical assets and make them more available to potential partners in the industry."
At 1426 BST, shares in Webis Holdings were up 13.04% at 1.3p.
Reporting by Josh White for Sharecast.com.