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(Sharecast News) - Everplay announced on Monday that its subsidiary StoryToys has partnered with the LEGO Group and BBC Studios to develop a new mobile game based on the Emmy and BAFTA-winning Bluey TV series.
The AIM-traded firm, formerly known as Team17, said the game was designed to support young children's emotional and cognitive development through interactive digital play.
It said it would incorporate characters, builds, and props from the upcoming LEGO Bluey toy range, and marked the fifth collaboration between StoryToys and the LEGO Group.
StoryToys had previously worked on titles such as LEGO DUPLO World, LEGO DUPLO Marvel, Disney Coloring World, Barbie Color Creations, and Sesame Street Mecha Builders.
The LEGO Bluey mobile game was set for release in August on the App Store and Google Play, with pre-orders now available.
"Today's announcement is an excellent example of an iconic children's brand working with StoryToys as a trusted partner, extending the world-renowned Bluey brand into the children's game space," said chief executive officer Steve Bell.
"We're thrilled to further extend our partner network and are extremely excited for the launch of the LEGO Bluey app later this year."
At 1038 GMT, shares in Everplay Group were up 4.24% at 202.75p.
Reporting by Josh White for Sharecast.com.
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