How to buy shares
Buying and selling shares is easy; you can deal online, by telephone or by post. You can also deal on the go with our mobile app HL Live.
If you're comfortable making your own investment decisions, you can start buying and selling shares online for just £11.95 per deal online and you could pay as little as £5.95 per deal online if you deal regularly. Find out more about stockbroking charges »
How to buy shares - 5 quick steps
Once you have opened a share dealing account, it is straightforward and secure to place a deal.
1. Log in or call our experienced dealers
You can either log in to your secure online account using your unique username and password or call our experienced dealers on 0117 980 9800.
2. Select the account in which you wish to deal
You can choose to buy shares in the Fund & Share Account, Stocks & Shares ISA, SIPP or alternatively, if you wish to hold share certificates we also offer a certificated share dealing service. Find out more about the share dealing accounts we offer »
3. Choose your investment and deal value
Search for your chosen investment online and provide the details of the number, or value, of shares you are looking to deal. Alternatively, simply provide your dealer with these same details if you are dealing via our telephone service. When dealing online, you will also be required to enter your trading password.
4. Get a live share price
You will then be provided with a live share price directly from the market.
5. Accept or reject the quote
If you are happy with the quoted price, simply accept the price and the deal is done. We will send you a contract note either by post or you can download it online - whichever you prefer.
Normal online dealing in a Vantage account starts at just £11.95 per deal and you could pay as little as £5.95 per deal online if you deal regularly. Share dealing via our telephone service costs 1% with a minimum charge of £20 and a maximum charge of £50. Our dealers aren't able to provide advice on whether to buy or sell a share.
Unsure which shares to buy?
Vantage account holders can opt to receive free weekly share tips and sector reports from Investors Chronicle and Shares Magazine, plus the latest investment ideas from our Head of Equities, Richard Hunter. This is all provided free of charge to help you make your own investment decisions.
If you're unsure of the suitability of an investment please seek advice. Please note, all investments can fall in value as well as rise and you could get back less than you invest.
Monitoring your shares
Share prices can rise as well as fall, so it is important you have quick and easy access to your portfolio.
You can monitor your shares online at any time through our website or our mobile app so you know exactly how your share portfolio is performing.
Twice a year you will receive a full statement of your share holdings and transactions including a consolidated dividend voucher for your tax return.
Open your low cost, easy-to-use Vantage Fund & Share Account online with a debit card today from as little as £1 and start share dealing for £11.95 per deal online.
Voted best share & fund dealing service
Please remember that the value of investments, and any income from them, can fall as well as rise so you could get back less than you invest. If you are unsure of the suitability of your investment please seek advice.
Share dealing service
- Deal from just £5.95 per deal and never pay more than £11.95 online.
- UK and overseas shares, gilts, corporate bonds, investment trusts and ETFs available to deal online, by phone or by post.
- Investing in the shares of an individual company is higher risk than buying a fund investing in a range of companies.
- Choice of accounts - Fund & Share Account, ISA or SIPP.
- Free daily market updates by email.
- Deal on your mobile with our free app for iPhone and Android™ phones.
Android is a trademark of Google Inc. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.